Top 6 Marketing & Technology books to read in 2019
by Ella, on 21 January, 2019
It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book.
Here's a list of must read books for you to devour in 2019...
by Seth Godin
Superstar of the marketing world, Seth Godin has written the quintessential handbook for anyone working within or around the industry. He has decades worth of marketing expertise and has put all this wisdom into his most recent book.
We caught up with Seth for 2019's first episode of our Marketing & Technology Book Club to chat about;
- What the future looks like for marketers
- The power of education and how this can be filtered into the marketing world
- Seth's widely popular blog and what exciting projects he has lined up in 2019
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
by Tom Goodwin
Buzzwords and complex acronyms are being thrown around but no-one is really aware of what change means. Tom Goodwin cuts through all the convolutedness and helps marketers understand the future before they start preparing for it.
Stay tuned: we're chatting to Tom Goodwin in an upcoming Marketing & Technology Book Club episode.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Never-mind how many marketing concepts and innovations emerge, marketers still do plenty of dumb stuff. Tom Fishburne's marketoons not only make people laugh, but also highlight the real opportunities and challenges that are faced by marketers every day.
Stay tuned: we're chatting to Tom Fishburne in an upcoming Marketing & Technology Book Club episode.
The Infinite Game: How Great Businesses Achieve Long-lasting Success
by Simon Sinek
10 years ago Simon Sinek urged businesses to Start With The Why. Why do we do what we do? Why do we exist? Now in 2019, Simon wants his readers to play the long, or Infinite Game. The business world is not finite, the rules are not fixed and the goal posts can be moved at any time.
Stay tuned: we're chatting to Simon Sinek in an upcoming Marketing & Technology Book Club episode.
Brotopia: Breaking Up the Boys' Club of Silicon Valley
by Emily Chang
Emily Chang faces off against the Silicon Valley boys club in this powerful expose. Emily Chang fearlessly gives a voice to all the women who are struggling to break up the toxic culture of business. She storms through the doors of boardrooms and shines a spotlight on how much work still needs to be done.
Finding My Virginity: The Autobiography
by Richard Branson
Richard Branson's new autobiography follows on from his 1998's Losing My Virginity. Most people would struggle to fill the pages of one autobiography with their life- let alone two. Richard Branson however, has a lifetime of triumphs and failures he is willing to share with fellow entrepreneurs, business leaders or just those who are willing to listen.
Stay tuned: we're chatting to Richard Branson in an upcoming Marketing & Technology Book Club episode.
Let's not forget last year...when we consumed marketing and technology books with rapid fire speed and had the privilege of chatting to the amazing authors behind them!
Have a listen to our interview with Rand Fishkin
Have a listen to our interview with Gary Vee
Watch a clip of our interview with Gary Vee below
Hacking Marketing by Scott Brinker
Have a listen to our interview with Scott Brinker
Catch Scott Brinker LIVE at this year's #MarTechFest
The Four by Scott Galloway
Watch our interview with Scott Galloway below
Killing Marketing by Robert Rose and Joe Pulizzi
Watch our interview with Robert Rose below
Listen to the whole interview here
The Start Up Way by Eric Ries
Have a listen to our interview with Eric Ries
The Agile Marketer by Roland Smart
Have a listen to our interview with Roland Smart
Social Selling by Tim Hughes
Have a listen to our interview with Tim Hughes
Have a listen to our interview with Travis and Chris
Geek Girl Rising by Heather Cabot and Samantha Walravens
Read our interview with Heather
Story Driven by Bernadette Jiwa
Would You Do That To Your Mother? by Jeanne Bliss
Have a listen to our interview with Jeanne Bliss
Keen to know more about the author?