Top 6 Marketing & Technology books to read in 2019

by Ella, on 21 January, 2019

It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book.

Spongebob Squarepants reading a book looking suss

Here's a list of must read books for you to devour in 2019...

Poster for Marketing & Tech Book Club episode wth Seth GOdin

Book Cover for This is Marketing by Seth GodinThis is Marketing: You Can't Be Seen Until You Learn to See 

by Seth Godin

Superstar of the marketing world, Seth Godin has written the quintessential handbook for anyone working within or around the industry. He has decades worth of marketing expertise and has put all this wisdom into his most recent book.


We caught up with Seth for 2019's first episode of our Marketing & Technology Book Club to chat about;

  • What the future looks like for marketers
  • The power of education and how this can be filtered into the marketing world
  • Seth's widely popular blog and what exciting projects he has lined up in 2019

headphones Listen to the podcast

open-book Read more about the book and its author

Book cover for Digital Darwinism by Tom GoodwinDigital Darwinism: Survival of the Fittest in the Age of Business Disruption 

by Tom Goodwin

Buzzwords and complex acronyms are being thrown around but no-one is really aware of what change means. Tom Goodwin cuts through all the convolutedness and helps marketers understand the future before they start preparing for it.

Stay tuned: we're chatting to Tom Goodwin in an upcoming Marketing & Technology Book Club episode.

Book Cover for Your Ad Ignored Here by Tom Fishburne

Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings 

by Tom Fishburne

Never-mind how many marketing concepts and innovations emerge, marketers still do plenty of dumb stuff. Tom Fishburne's marketoons not only make people laugh, but also highlight the real opportunities and challenges that are faced by marketers every day.

Stay tuned: we're chatting to Tom Fishburne in an upcoming Marketing & Technology Book Club episode.

Book cover for The Infinite Game by Simon Sinek

The Infinite Game: How Great Businesses Achieve Long-lasting Success 

by Simon Sinek

10 years ago Simon Sinek urged businesses to Start With The Why. Why do we do what we do? Why do we exist?  Now in 2019, Simon wants his readers to play the long, or Infinite Game.  The business world is not finite, the rules are not fixed and the goal posts can be moved at any time.

Stay tuned: we're chatting to Simon Sinek in an upcoming Marketing & Technology Book Club episode.

Book cover for Brotopia by Emily ChangBrotopia: Breaking Up the Boys' Club of Silicon Valley 

by Emily Chang

Emily Chang faces off against the Silicon Valley boys club in this powerful expose. Emily Chang fearlessly gives a voice to all the women who are struggling to break up the toxic culture of business. She storms through the doors of boardrooms and shines a spotlight on how much work still needs to be done.

Book cover for Finding My Virginity by Richard BransonFinding My Virginity: The Autobiography 

by Richard Branson

Richard Branson's new autobiography follows on from his 1998's Losing My Virginity. Most people would struggle to fill the pages of one autobiography with their life- let alone two. Richard Branson however, has a lifetime of triumphs and failures he is willing to share with fellow entrepreneurs, business leaders or just those who are willing to listen.  

Stay tuned: we're chatting to Richard Branson in an upcoming Marketing & Technology Book Club episode. 

Marketing and Tech Book Club Header

Let's not forget last year...when we consumed marketing and technology books with rapid fire speed and had the privilege of chatting to the amazing authors behind them! 

Book cover of Lost and Founder by Rand FishkinLost & Founder by Rand Fishkin

headphones Have a listen to our interview with Rand Fishkin 





Book cover of Crushing It by Gary VaynerchuckCrushing It by Gary Vaynerchuk

headphones Have a listen to our interview with Gary Vee 

play-button Watch a clip of our interview with Gary Vee below



Gary Vee - Big Shaq


Book cover for Hacking Marketing by Scott BrinkerHacking Marketing by Scott Brinker

headphones Have a listen to our interview with Scott Brinker

ticket Catch Scott Brinker LIVE at this year's #MarTechFest


Book cover for The Four by Scott GallowayThe Four by Scott Galloway

play-button Watch our interview with Scott Galloway below


Scott Galloway - full edit-1


Book cover for Killing MarketingKilling Marketing by Robert Rose and Joe Pulizzi 

play-button Watch our interview with Robert Rose below

headphones Listen to the whole interview here


Buying vs Building-1


Book cover for the Start Up Way by Eric RiesThe Start Up Way by Eric Ries

headphones Have a listen to our interview with Eric Ries




Book cover of The Agile Marketer by Roland Smart

The Agile Marketer by Roland Smart

headphones Have a listen to our interview with Roland Smart




Book cover of Social Selling by Tim Hughes

Social Selling by Tim Hughes

 headphones Have a listen to our interview with Tim Hughes




Book cover of Digital Sense by Travis Wright and Chris J SnookDigital Sense by Travis Wright and Chris J Snook

headphones Have a listen to our interview with Travis and Chris 




Book cover of Geek Girl Rising by Heather Cabot and Samantha Walvrens

Geek Girl Rising by Heather Cabot and Samantha Walravens

open-book Read our interview with Heather




Book cover of Story Driven by Bernadette Jiwa

Story Driven by Bernadette Jiwa

 open-book Read more about Bernadette




jeanne bliss intro

Would You Do That To Your Mother? by Jeanne Bliss

headphones Have a listen to our interview with Jeanne Bliss

open-book Keen to know more about the author?

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