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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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The Essentials of Account Based Growth: ABM, ABS and ABX

Open Digital Learning Course

November 2022 | Online

6 weeks, mix of on-demand and live
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The Essentials of Account Based Growth: ABM, ABS and ABX

The funnel has well and truly flipped. Gone are the days where B2B marketers looking to acquire high value customers rely on batch and blast one-to-many campaigns – wasting valuable resources across media channels targeting inappropriate prospects.

Welcome to the new world. A world where Marketing, Sales and Experience functions all align to identify, target, acquire and retain a smaller set of key accounts with the greatest potential for business growth.

Designed by the best in the game (that's us), this course will help you structure a robust strategic ABM framework within your business, with focused, personalised campaigns, messages and experience, to a clearly-defined set of target accounts. It will combine the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you break down traditional silos and drive long term growth.

Course Format

Where EdTech meets SalesTech

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LXA Customers

Events, Courses & Resources

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Asos
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Who should enrol?

Are you a B2B leader starting your strategic ABM journey or looking to improve the strategy you currently have in place? Has your previous approach to attracting high-value clients seen poor return on investment? This course is for you.

The Essentials of Account Based Growth: ABM, ABS and ABX

The why, who, what and the how of a world-class B2B sales function.

 

  • Increase your sales and marketing ROI
  • Develop an efficient and optimised strategy
  • Deliver more personalised long-term business relationships
  • Drive and grow increased revenue
  • Increase sales and marketing alignment
  • Improve customer experiences and engagement

So why is LXA the best in the game?

It's a bold claim!

Got a question that we might've missed?
Check out our frequently asked questions

 

Course Pricing:

GBP - £1,450
EUR - €1,750
AUD - $2,580
USD - $1,950

Enter your email address to register interest: