- Join the alliance
Customer Data Platforms (or CDPs) are one of the hottest martech buzzwords on the block right now. The CDP industry has continued to explode, hitting 101 vendors, 8,400 employees and $2.2 billion in funding, according the to the CDP Institute’s January 2020 Industry Update.
CDPs sit at the very heart of your martech stack and have the ability to transform how you understand, design and deliver amazing customer experience again and again by unifying and interpreting your customer data.
Throughout this course we’ll guide you to decode CDP functionality, features and use cases through understanding how to select one which best matches your business needs.
Where EdTech meets MarTech
Got questions about the course? Whatever your query...our account manager Melvin is your man. Jump in to his calendar and book a time to chat:
Events, Learning & Advisory
Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…
The why, who, what and the how of customer data platforms (CDPs)
It's kind of a big deal...check out some of these digits