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The Essentials of Customer Data Platforms (CDPs)


Online | £595
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Customer Data Platforms (or CDPs) are one of the hottest martech buzzwords on the block right now. The CDP industry has continued to explode, hitting 101 vendors, 8,400 employees and $2.2 billion in funding, according the to the CDP Institute’s January 2020 Industry Update.

CDPs sit at the very heart of your martech stack and have the ability to transform how you understand, design and deliver amazing customer experience again and again by unifying and interpreting your customer data.

Throughout this course we’ll guide you to decode CDP functionality, features and use cases through understanding how to select one which best matches your business needs.

Course Format

Where EdTech meets MarTech

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Got questions about the course? Whatever your query...our account manager Frenci is your man. Jump in to his calendar and book a time to chat:

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Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

The Essentials of Customer Data Platforms (CDPs)

The why, who, what and the how of customer data platforms (CDPs)


Module 1:The CDP landscape & evolution


Module 2: CDPs explained; Functions, features & use cases


Module 3: CDPs in action; case studies 


Module 4: How to select a CDP the right way


Module 5: Getting the most from your CDP

Why build your knowledge in MarTech?

It's kind of a big deal...check out some of these digits

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So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • A leading authority in marketing technology
  • Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
  • Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
  • Founded MarTech Alliance from his front room.
  • Created the 4Ps of Marketing Technology Framework
  • Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
  • Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

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