Essentials of Marketing Operations Course

Refresh, formalise and elevate your marketing ops knowledge and skills to drive your company and career.

Join the only global certification programme in marketing ops.

The course is packed with everything from marketing ops organisation fit to campaign ops, administration, sales enablement, budgeting and reporting, to tech and project management - and everything in-between.

Embrace best practice marketing ops management
Drive martech utilisation
Support marketing & sales enablement & alignment
Reduce data risk exposure
Optimise campaign execution
Elevate programme & project management
Advance reporting & measurability practices
Drive greater ROT across the marketing function
Boost marketing ROI - and the value of MOPs

Access via the internet

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Long enough to matter...not too long you get bored

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Interactive Q&A sessions with trainer & students

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Essentials of Marketing Operations Course Certificate

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Adaptive, flexible & social learning experience

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Access a library of content from the #MarTechFest event series

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Marketing ops and Technologist types

...who want to formalise their knowledge and join the dots across the different facets of marketing operations so they can deliver strategic impact

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Marketing professional types

...who are looking to better understand the marketing ops function and how to drive operational excellence

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Tech career mover types

...who’d like to transfer their tech knowledge and experience into a marketing ops specialist position

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How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Darrell will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

Courses

Resources

#MarTechFest Presentations

Best Practice Guides:

Partner Guides:

Directories:

Martech & Salestech Landscapes:

Stacks Unpacked:

Top books, marketers & events:

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

4Ps of Marketing Technology Digital Learning Course

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

Learning

Resources

#MarTechFest Presentations

Best Practice Guides:

Partner Guides:

Directories:

Martech & Salestech Landscapes:

Stacks Unpacked:

Top books, marketers & events:

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

The Essentials of Marketing Operations

Download the course brochure

Meet the Trainer

Darrell Alfonso

Global Marketing Operations ManagerAmazon Web Services (AWS)

Course Format

November 2021 enrolment now open

Chat with our course advisor

Martech Alliance Customers

Testimonials from our other courses

Who should enrol?

Marketing ops and Technologist types

Marketing professional types

Tech career mover types

Essentials of Marketing Operations Programme

Module 1: Introduction to Marketing Operations

Module 2: Marketing Ops Organisational fit

Module 3: Marketing Technology Tool Management

Module 4: Marketing Operations Administration-Part I

Module 5: Marketing Operations Administration-Part II

Module 6: Marketing Operations and Campaign Operations

Module 7: Sales and Marketing Enablement-Empowering Teams

Module 8: Performance measurement, benchmarking & insights

Module 9: Effectively Managing Marketing Operations Programs/Projects

Wrap up & the future of Marketing Operations

So why is MarTech Alliance the best in the game?

We’re only good at a thing

LX Design

Tech selection

More than just a course

Got a question that we might've missed?Check out our frequently asked questions

When does the course start?

How does the final course project work?

How does the interactive Q&A work?

How long will it take to complete the course?

How much is the course and how do I book?

How will I access the course?

Course Pricing:

MarTech Alliance

The Essentials
of Marketing Operations

Global Marketing Operations Manager
Amazon Web Services (AWS)

Got a question that we might've missed?
Check out our frequently asked questions