Essentials of Marketing Operations Course

Refresh, formalise and elevate your marketing ops knowledge and skills to drive your company and career forward.

Join the ONLY global certification programme in marketing operations.

The course is packed with everything from marketing ops organisation fit, campaign ops, administration, sales enablement, budgeting and reporting, tech and project management - and everything in-between.

Master best practice marketing ops management
Drive marketing technology utilisation
Achieve true marketing and sales alignment
Reduce data risk exposure
Optimise campaign execution
Elevate programme & project management
Advance reporting & measurability practices
Drive greater ROT across the marketing function
Boost marketing ROI - and the value of MOPs

Access via the internet

The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.

Read Less

Long enough to matter...not too long you get bored

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Interactive Q&A sessions with trainer & students

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Essentials of Marketing Operations Course Certificate

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Adaptive, flexible & social learning experience

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Access a library of content from the #MarTechFest event series

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."

Head of Marketing Operations
Facebook

Marketing ops and Technologist types

...who want to formalise their knowledge and join the dots across the different facets of marketing operations so they can deliver strategic impact

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Marketing professional types

...who are looking to better understand the marketing ops function and how to drive operational excellence

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

Tech career mover types

...who’d like to transfer their tech knowledge and experience into a marketing ops specialist position

Vivamus egestas ut justo ut pulvinar.
Donec facilisis est velit, et tincidunt massa eleifend id.
Nulla facilisi.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Praesent ultricies mollis lobortis.

Read Less

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Darrell will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

Browse by topic:

The State of MarTech Report

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

Browse by topic:

The State of MarTech Report

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

The Essentials of Marketing Operations

Download the course brochure

Meet the Trainer

Darrell Alfonso

Global Marketing Operations LeaderAmazon Web Services (AWS)

Course Format

February 2022 enrolment now open

Chat with our course advisor

Martech Alliance Customers

Testimonials from our other courses

Who should enrol?

Marketing ops and Technologist types

Marketing professional types

Tech career mover types

Essentials of Marketing Operations Programme

Module 1: Introduction to Marketing Operations

Module 2: Marketing Ops Organisational fit

Module 3: Marketing Technology Tool Management

Module 4: Marketing Operations Administration-Part I

Module 5: Marketing Operations Administration-Part II

Module 6: Marketing Operations and Campaign Operations

Module 7: Sales and Marketing Enablement-Empowering Teams

Module 8: Performance measurement, benchmarking & insights

Module 9: Effectively Managing Marketing Operations Programs/Projects

Wrap up & the future of Marketing Operations

So why is MarTech Alliance the best in the game?

We’re only good at a thing

LX Design

Tech selection

More than just a course

Got a question that we might've missed?Check out our frequently asked questions

When does the course start?

How does the final course project work?

How does the interactive Q&A work?

How long will it take to complete the course?

How much is the course and how do I book?

How will I access the course?

Course Pricing:

MarTech Alliance

Global Marketing Operations Leader
Amazon Web Services (AWS)

Got a question that we might've missed?
Check out our frequently asked questions