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The Essentials
of Marketing Operations


November 2021 | Online - Enrolment open
8 weeks, mix of on-demand and live
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Refresh, formalise and elevate your marketing ops knowledge and skills to drive your company and career.

Join the only global certification programme in marketing ops.

The course is packed with everything from marketing ops organisation fit to campaign ops, administration, sales enablement, budgeting and reporting, to tech and project management  - and everything in-between. 

  • Embrace best practice marketing ops management
  • Drive martech utilisation
  • Support marketing & sales enablement & alignment 
  • Reduce data risk exposure
  • Optimise campaign execution
  • Elevate programme & project management
  • Advance reporting & measurability practices
  • Drive greater ROT across the marketing function
  • Boost marketing ROI - and the value of MOPs

Meet the Trainer

Darrell Alfonso

Global Marketing Operations Manager
Amazon Web Services (AWS)

  • Marketing ops leader at Amazon Web Services (AWS)
  • Named one of the 'Top MarTech Marketers to Follow' 2020 by MarTech Alliance
  • Regular Keynote Speaker
  • Awarded Fearless Marketer 2018
  • Marketo Champion 2018 and 2019
  • VP of Communications American Marketing Association 2017-2019
  • Marketo User Group Leader 2017-2019
  • Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
  • Marketo and Salesforce Certified
Darrell Alfonso Hexagon New

Course Format

Where EdTech meets MarTech

certificate (1)

November 2021 enrolment now open

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Chat with our course advisor

Got questions about the Course? How many hours a week will you need to dedicate to learning? Maybe you're getting the team involved and would like some info on group discounts...whatever your query...our course advisor Frenci is your man. Jump in to his calendar and book a time to chat all things martech:

Martech Alliance Customers

Events, Courses & Resources


Testimonials from our other courses

I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organisations deal with today, and I dare say will continue to in future.
Head of Marketing Operations, Facebook


This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing.
Senior Marketing Automations & Operations Manager, Gamesys

Who should enrol?

Care about marketing operations? You should. Marketing ops is big business and it’s deeply ingrained in all your marketing activity…

Essentials of Marketing Operations Programme



Module 1: Introduction to Marketing Operations

  • Clearly defining the marketing operations function
  • History and evolution of marketing operations
  • Course exercise


Module 2: Marketing Ops Organisational fit

  • How to organise our marketing ops team
  • The different roles & responsibilities in marketing ops
  • Aligning platforms, tools, and technical resources
  • Course exercise

Module 3: Marketing Technology Tool Management

  • Marketing stack design
  • Selecting tech the right way
  • Best practice for getting the most from your stack
  • Course exercise

Module 4: Marketing Operations Administration-Part I

  • Governance best practice
  • System stability and performance; planning to monitoring
    • Business continuity
    • Email deliverability
  • Course exercise

Module 5: Marketing Operations Administration-Part II

  • Marketing compliance and consent; auditing to governance
  • Database health audit
  • Data management best practice
  • Course exercise

Module 6: Marketing Operations and Campaign Operations

  • Campaign Operations Essentials
  • Campaign Operations Governance
  • Journey orchestration design & measurability
  • The martech tools & technology driving campaign operations success
  • Course exercise

Module 7: Sales and Marketing Enablement-Empowering Teams

  • Defining enablement success for your organisation
  • Building internal platform/tool adoption plans
  • Measuring enablement
  • Course exercise

Module 8: Performance measurement, benchmarking & insights

  • Metrics that matter
  • Building a master marketing ops dashboard
  • MOPs ROI
  • Course exercise

Module 9: Effectively Managing Marketing Operations Programs/Projects

  • Creating a marketing operations roadmap
  • Prioritising marketing operations projects
  • Course exercise

Wrap up & the future of Marketing Operations

  • Key takeaways
  • Predictions for the future of marketing ops
  • Final thoughts

So why is MarTech Alliance the best in the game?

It's a bold claim!

Got a question that we might've missed?
Check out our frequently asked questions


Course Pricing:

GBP - £1,250
EUR - €1,460.95
AUD - $2,290
USD - $1,770

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