#MarTechFest the anti-conference

Online Events

#MarTechFest Dial Up

The virtual anti-conference, On the internet

#MarTechFest WebSesh

Monthly webinars

Digital Learning

Fundamentals of Martech
Fundamentals of Customer Data Platforms (CDP)

In Person

#MarTechFest Global

The anti-conference, London

#MarTechFest APAC

The anti-conference, Sydney

#MarTechFest Leader Dinners

Monthly Marketing Leader fancy dinners

#MarTechFest Pop Ups

Community beers w/ peers

Sponsorship

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

Join the Marketing & Tech Book Club

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What, why, how guides:

Directories:

Marketing Tech Landscapes:

Top books, marketers & events

Learning
#MarTechFest the anti-conference

Online Events

#MarTechFest Dial Up

The virtual anti-conference, On the internet

#MarTechFest WebSesh

Monthly webinars

Digital Learning

Fundamentals of MarTech
Fundamentals of Customer Data Platforms (CDPs)

In Person

#MarTechFest Global

The anti-conference, London

#MarTechFest APAC

The anti-conference, Sydney

#MarTechFest Leader Dinners

Monthly Marketing Leader fancy dinners

#MarTechFest Pop Ups

Community beers w/ peers

Sponsorship

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

Join the Marketing & Tech Book Club

spotify-podcast-badge-blk-grn-660x160    

apple-podcast-png-applepodcastlogo-2242

soundcloud-badge-9309821a

What, why, how guides:

Directories:

Marketing Tech Landscapes:

Top books, marketers & events

Learning
4Ps of Marketing Technology diagram

The Fundamentals of Martech

The 4Ps of marketing technology

March 2021 | Online | £995
Enrolment open

8 weeks, mix of on-demand and live
Enter your email address to begin enrolment:
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Download the course brochure

Bored of the tired old e-learning trope? Yah so were we – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Oh and as always, it’s our undying mission to Make Marketing Technology Simple, break down the BS, call out the buzzwords and have a little fun on the way. Check out the video below for a lil' sneaky peeky:  

New Promo

 

Course Format

Where EdTech meets MarTech

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March 2021 enrolment now open

Enter your email address to begin enrolment:

Ask Melvin!

Got questions about the 4Ps of Marketing Technology Digital Learning Course? How many hours a week will you need to dedicate to learning? Maybe you're getting the team involved and would like some info on group discounts...whatever your query...our account manager Melvin is your man. Jump in to his calendar and book a time to chat all things martech:

Melvin

Martech Alliance Customers

Events, Learning & Advisory

hsbc
wpp
Asos
adobe
apple
bidfood
uber
facebook
Zephr
capita

Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

4Ps of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:

 

  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence
1

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape

2

Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • CX mapping
  • Gap analysis
  • Business and martech goals alignment
  • Aligning your martech initiatives to your business goals & CX

 

3

Module 3: MarTech People & Teams

  • The role of a marketing technologist
  • The roles, functions & skills of a martech team
  • Building a powerful martech team
4

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech solution mix & match to CX
  • Business requirement gathering
  • Mapping your marketing stack exercise
  • Marketing stack integration
  • Selecting tech the right way
5

Module 5: MarTech Process & Operations

  • Project Management Process
  • Process & ops efficiency & effectiveness
  • Bringing it altogether

Why MarTech?

It's kind of a big deal...check out some of these digits

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So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • A leading authority in marketing technology
  • Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
  • Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
  • Founded MarTech Alliance from his front room.
  • Created the 4Ps of Marketing Technology Framework
  • Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
  • Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

March 2021 enrollment now open!
Enter your email address to begin enrolment: