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4Ps of Marketing Technology diagram

The Essentials of Marketing Technology

The 4Ps of marketing technology

February 2022 | Online - Enrolment open

6 weeks, mix of on-demand and live
Enter your email address to begin enrolment:


Download the course brochure

Bored of the tired old e-learning trope? Yah so were we – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Check out the video below for a lil' sneaky peeky:  

New Promo



Course Format

Where EdTech meets MarTech

certificate (1)

February 2022 enrolment now open

Enter your email address to begin enrolment:

Chat w/ a career advisor

Got questions about the Course? How many hours a week will you need to dedicate to learning? Maybe you're getting the team involved and would like some info on group discounts...whatever your query...our account manager Felix is your man. Jump in to his calendar and book a time to chat all things martech:


I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future.
Head of Marketing Operations, Facebook


This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing.
Senior Marketing Automations & Operations Manager, Gamesys

Martech Alliance Customers

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Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

The Essentials of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:


  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape


Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • CX mapping
  • Gap analysis
  • Business and martech goals alignment
  • Aligning your martech initiatives to your business goals & CX



Module 3: MarTech People & Teams

  • The role of a marketing technologist
  • The roles, functions & skills of a martech team
  • Building a powerful martech team

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech solution mix & match to CX
  • Business requirement gathering
  • Mapping your marketing stack exercise
  • Marketing stack integration
  • Selecting tech the right way

Module 5: MarTech Process & Operations

  • Project Management Process
  • Process & ops efficiency & effectiveness
  • Bringing it altogether

Why MarTech?

It's kind of a big deal...check out some of these digits

MarTech-is-a-big-deal-infographic-lge v2

So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of the MarTech Alliance from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

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Course Pricing:

GBP - £1,250
EUR - €1,460.95
AUD - $2,290
USD - $1,770

Enter your email address to begin enrolment: