4Ps of Marketing Technology Online Learning

Bored of the tired old e-learning trope? Yah so were we – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Oh and as always, it’s our undying mission to Make Marketing Technology Simple, break down the BS, call out the buzzwords and have a little fun on the way. Check out the video below for a lil' sneaky peeky:

Access via the internet

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Long enough to matter...not too long you get bored

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Interactive Q&A sessions with trainer & students

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4Ps of Marketing Technology Course Certificate

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Adaptive, flexible & social learning experience

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Access a library of content from the #MarTechFest event series

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Marketing Leader types

...who are keen to better understand the martech space and how to integrate it with their broader marketing strategy and business goals.

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Marketing Managers & Exec types

...who are looking to better understand the martech space and power their marketing technology initiatives with strategic impact

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Marketing Technologist types

...who want to formalise their knowledge and join the dots across the different facets of marketing technology so you can deliver strategic impact.

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Technologist types

...who’d like to better understand the application of tech to the marketing strategy and customer journey.

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4Ps of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:

Drive marketing efficiency
Better inform decision making & enable real measurability
Stitch, integrate & optimise your data sets & marketing channel activities
Empower marketers to move with speed & impact
Deliver personalisation & automation at scale
Redefine the customer experience & deliver true engagement
Improve audience analytics & intelligence

A leading authority in marketing technology
Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
Founded MarTech Alliance from his front room.
Created the 4Ps of Marketing Technology Framework
Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

Resources

#MarTechFest Presentations

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

Resources

#MarTechFest Presentations

4Ps of Marketing Technology©Digital Learning

30th September | Online | £995Enrolment open

Download the course brochure

Course Format

September enrolment now open

Ask Melvin!

Martech Alliance Customers

Who should enrol?

Marketing Leader types

Marketing Managers & Exec types

Marketing Technologist types

Technologist types

Digital transformation types

Agency MDs & Marketing Consultant types

4Ps of Marketing Technology Programme

Module 1: Marketing Technology Landscape, Trends & Insights

Module 2: MarTech Planning & Strategy

Module 3: MarTech People & Teams

Module 4: MarTech Platforms, Apps & Ecosystems

Module 5: MarTech Process & Operations

Why MarTech?

So why is MarTech Alliance the best in the game?

We’re only good at one thing

LX Design

Tech selection

More than just a course

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / FounderMarTech Alliance

September enrollment now open!

Martech Alliance

Drop us a line

4Ps of Marketing Technology©
Digital Learning

30th September | Online | £995
Enrolment open

Chief Marketing Technologist & CEO / Founder
MarTech Alliance