The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


The Essentials of Marketing Technology

Open Digital Learning Course

July 2022 | Online - Enrolment open

6 weeks, mix of on-demand and live
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The 4Ps of Marketing Technology

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Check out the video below for a lil' sneaky peeky:  

New Promo

Download the course brochure

Course Format

Where EdTech meets MarTech

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July 2022 enrolment now open

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"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations



"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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Martech Alliance Customers

Events, Courses & Resources


Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

The Essentials of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:


  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape


Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • CX mapping
  • Gap analysis
  • Business and martech goals alignment
  • Aligning your martech initiatives to your business goals & CX



Module 3: MarTech People & Teams

  • The role of a marketing technologist
  • The roles, functions & skills of a martech team
  • Building a powerful martech team

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech solution mix & match to CX
  • Business requirement gathering
  • Mapping your marketing stack exercise
  • Marketing stack integration
  • Selecting tech the right way

Module 5: MarTech Process & Operations

  • Project Management Process
  • Process & ops efficiency & effectiveness
  • Bringing it altogether

Why MarTech?

It's kind of a big deal...check out some of these digits

MarTech-is-a-big-deal-infographic-lge v2

So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of the MarTech Alliance from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

Got a question that we might've missed?
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Course Pricing:

GBP - £1,450
EUR - €1,750
AUD - $2,580
USD - $1,950

Enter your email address to begin enrolment: