4Ps of Marketing Technology diagram

4Ps of Marketing Technology©
Digital Learning 

MarTech Made Simple

September 2020 enrolment now open

Enrolment must be completed before 14th September 2020

Enter your email address to begin enrolment:
 

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Download the course brochure

Bored of the tired old e-learning trope? Yah same – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Oh and as always, it’s our undying mission to Make Marketing Technology Simple, break down the BS, call out the buzzwords and have a little fun on the way.

Course Format

Where EdTech meets MarTech

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September enrolment now open!

Enter your email address to begin enrolment:

Martech Alliance Customers

Events, Learning & Advisory

hsbc
wpp
Asos
adobe
apple
bidfood
uber
facebook
Zephr
capita

Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

4Ps of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:

  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence
1

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape
  • Emerging & disruptive technologies
  • Future gazing
2

Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • Creating a martech business case
  • Building a martech road map
  • Aligning your martech initiatives to your business goals & CX
3

Module 3: MarTech People & Teams

  • The roles, functions & skills of a martech team
  • Building a martech and data mindset & culture
  • Consultancy & partner specialism & selection
  • Bringing it together
4

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech category explainers
  • Martech solution mix & match to CX
  • Business requirement gathering
  • Marketing tool selection & assessment
  • Mapping your marketing stack exercise
  • Managing your martech stack & vendors
  • Marketing stack integration
  • Data plumbing – mapping your data process flows
5

Module 5: MarTech Process & Operations

  • Introduction to agile marketing
  • Introduction to growth hacking
  • Workflow mapping & management
  • Data management
  • Lead scoring & piping
  • Marketing automation
  • Marketing analytics

Why MarTech?

It's kind of a big deal...check out some of these digits

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So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • A leading authority in marketing technology
  • Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
  • Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
  • Founded MarTech Alliance from his front room.
  • Created the 4Ps of Marketing Technology Framework
  • Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
  • Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

September enrollment now open!

Enter your email address to begin enrolment: