Online Events

In Person

What's the latest in the world of martech?

Stay up to date on M&A, news, opinion and more!

Marketing Tech Landscapes:

Top books, marketers & events

4Ps of Marketing Technology diagram

The Fundamentals of Martech

The 4Ps of marketing technology

March 2021 | Online | £995
Enrolment open

8 weeks, mix of on-demand and live
Enter your email address to begin enrolment:


Download the course brochure

Bored of the tired old e-learning trope? Yah so were we – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Oh and as always, it’s our undying mission to Make Marketing Technology Simple, break down the BS, call out the buzzwords and have a little fun on the way. Check out the video below for a lil' sneaky peeky:  

New Promo


Course Format

Where EdTech meets MarTech

certificate (1)

March 2021 enrolment now open

Enter your email address to begin enrolment:

Ask Melvin!

Got questions about the 4Ps of Marketing Technology Digital Learning Course? How many hours a week will you need to dedicate to learning? Maybe you're getting the team involved and would like some info on group discounts...whatever your query...our account manager Melvin is your man. Jump in to his calendar and book a time to chat all things martech:


Martech Alliance Customers

Events, Learning & Advisory


Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

4Ps of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:


  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape


Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • CX mapping
  • Gap analysis
  • Business and martech goals alignment
  • Aligning your martech initiatives to your business goals & CX



Module 3: MarTech People & Teams

  • The role of a marketing technologist
  • The roles, functions & skills of a martech team
  • Building a powerful martech team

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech solution mix & match to CX
  • Business requirement gathering
  • Mapping your marketing stack exercise
  • Marketing stack integration
  • Selecting tech the right way

Module 5: MarTech Process & Operations

  • Project Management Process
  • Process & ops efficiency & effectiveness
  • Bringing it altogether

Why MarTech?

It's kind of a big deal...check out some of these digits

MarTech-is-a-big-deal-infographic-lge v2

So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • A leading authority in marketing technology
  • Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
  • Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
  • Founded MarTech Alliance from his front room.
  • Created the 4Ps of Marketing Technology Framework
  • Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
  • Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

March 2021 enrollment now open!

Enter your email address to begin enrolment: