Marketing Technology Online training course

Bored of the tired old e-learning trope? Yah so were we – so wrap your mind around the new way to learn online. It’s called a learning experience, or LX as it will henceforth be referred to (no we didn’t make it up, it’s a thing) and it’s designed to inspire real engagement and entertainment in your education!

At the core of this course you’ll have a custom marketing technology curriculum designed by the best in the game (that’s us). Based on our 4Ps of Marketing Technology© framework, your journey will provide you a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

Check out the video below for a lil' sneaky peeky:

Access via the internet

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Long enough to matter...not too long you get bored

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Interactive Q&A sessions with trainer & students

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4Ps of Marketing Technology Course Certificate

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Adaptive, flexible & social learning experience

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Access a library of content from the #MarTechFest event series

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Marketing Leader types

...who are keen to better understand the martech space and how to integrate it with their broader marketing strategy and business goals.

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Marketing Managers & Exec types

...who are looking to better understand the martech space and power their marketing technology initiatives with strategic impact

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Marketing Technologist types

...who want to formalise their knowledge and join the dots across the different facets of marketing technology so you can deliver strategic impact.

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Technologist types

...who’d like to better understand the application of tech to the marketing strategy and customer journey.

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4Ps of Marketing Technology Programme

The why, who, what and the how of martech.
Audit your maturity and build your marketing tech strategy to:

Drive marketing efficiency
Better inform decision making & enable real measurability
Stitch, integrate & optimise your data sets & marketing channel activities
Empower marketers to move with speed & impact
Deliver personalisation & automation at scale
Redefine the customer experience & deliver true engagement
Improve audience analytics & intelligence

Named 2020 Marketing Technology Business Leader of the Year (UK)
Host of the weekly martech news video series
Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee, and Seth Godin.
Researcher of UK & APAC marketing technology supergraphics.
Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
Founder of the MarTech Alliance from his front room.
Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

Courses

Resources

#MarTechFest Presentations

Best Practice Guides:

Partner Guides:

Directories:

Martech & Salestech Landscapes:

Stacks Unpacked:

Top books, marketers & events:

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

4Ps of Marketing Technology Digital Learning Course

Online Events

#MarTechFest Turn Tables

#MarTechFest Chats

In Person

#MarTechFest Workshops

Learning

Resources

#MarTechFest Presentations

Best Practice Guides:

Partner Guides:

Directories:

Martech & Salestech Landscapes:

Stacks Unpacked:

Top books, marketers & events:

What's the latest in the world of martech?

Join the Marketing & Tech Book Club

The Fundamentals & Essentials of Martech

March 2021 | Online | $1,767Enrolment open

Download the course brochure

Course Format

September 2021 enrolment now open

Chat w/ a career advisor

Testimonials

Martech Alliance Customers

Who should enrol?

Marketing Leader types

Marketing Managers & Exec types

Marketing Technologist types

Technologist types

Digital transformation types

Agency MDs & Marketing Consultant types

4Ps of Marketing Technology Programme

Module 1: Marketing Technology Landscape, Trends & Insights

Module 2: MarTech Planning & Strategy

Module 3: MarTech People & Teams

Module 4: MarTech Platforms, Apps & Ecosystems

Module 5: MarTech Process & Operations

Why MarTech?

So why is MarTech Alliance the best in the game?

We’re only good at one thing

LX Design

Tech selection

More than just a course

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / FounderMarTech Alliance

Got a question that we might've missed?Check out our frequently asked questions

When does the course start?

How does the final course project work?

How does the interactive Q&A work?

How long will it take to complete the course?

How much is the course and how do I book?

How will I access the course?

Course Pricing:

MarTech Alliance

March 2021 | Online | $1,767
Enrolment open

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

Got a question that we might've missed?
Check out our frequently asked questions