- Join the alliance
Limited space available
We’re officially accepting applicants for our brand-new 4Ps of Marketing Technology Digital Learning Course, but we realise that sometimes you need to go for a little test drive before you seal the deal.
So, we’ve created a taster session to whet your appetite!
In this 30-minute course introduction, you’ll get the martech 101 low down and some key insights in to why it’s such a big deal, an overview of the full course plus a meet and greet with the course instructor and an opportunity to ask all your burning questions
But why martech? MarTech is kind of a big deal and is growing massively.
The 4Ps of Marketing Technology is about helping marketers realise the potential of marketing tech in practical terms.
Like any project, investment or marketing initiative, clarity on the business goals has to be the starting point. As obvious as that sounds it often just ain’t so. Every single martech project or platform must be helping drive your business aim, its marketing strategy and the customer experience. Every CMO’s marketing strategy needs a core pillar dedicated to marketing technology to get it all aligned.