Essentials of MarTech Digital Course

Enrolment is now open for The Essentials of Martech Digital Learning Course, starting on the 14th of September.

However, we realise that sometimes you need to go for a little test drive before you seal the deal.

So, we’ve created a taster session to whet your appetite!

In this 45-minute course introduction, you’ll get:

• Common pitfalls of martech management
• An overview of the course curriculum & how it can help drive your martech ROI & career
• A walk through of the course structure & platform
• Feedback from the previous cohort
• Meet and greet with the course instructor
• Speak to our previous course alumni and hear their experiences

Meet the Panel

Carlos Doughty CEO and Founder MarTech Alliance	Clare Apsin Marketing Technology Manager SAGA	Agness Mnena (Allagh) Gaadi Head of Channel Marketing Operations Facebook

But why martech? MarTech is kind of a big deal and is growing massively.

The Essentials of Martech is about helping marketers realise the potential of marketing tech in practical terms.

Like any project, investment or marketing initiative, clarity on the business goals has to be the starting point. As obvious as that sounds it often just ain’t so. Every single martech project or platform must be helping drive your business aim, its marketing strategy and the customer experience.

Every CMO’s marketing strategy needs a core pillar dedicated to marketing technology to get it all aligned - nearly 27% of marketing budgets are dedicated to martech, can you afford not to know?

Want to skip the taster session and go straight to enrolment?