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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Coronavirus (COVID-19) Statement

17 March, 2020

Hi MarTech Alliance community,

These are challenging times, and my heart goes out to everyone affected by the evolving COVID-19 (Novel Coronavirus) situation.

I wanted to take this opportunity to assure you the health, safety and wellbeing of the MarTech Alliance community and our staff is our utmost priority.

Right now, like many businesses, individuals and event providers, we’re very closely monitoring the news and will follow any protocols that are provided by the Centers for Disease Control (CDC) and the World Health Organization (WHO).

At this time our plans for #MarTechFest Global event, 22nd October London and #MarTechFest APAC 5th November, Sydney remain unchanged. With this in mind we’d like to share that tickets will still be available this March as planned with an extended refund policy to give you peace of mind.

Some of our smaller and more immediate events in the upcoming months have been postponed to ensure the safety and wellbeing of our community. Our team will be in touch directly with those scheduled to attend.

We have also taken the decision to launch our first virtual event #MarTechFest Dial Up taking place May 2020 – just like our regular anti-conference…but online. We look forward to connecting our community.

If you have any concerns or questions regarding #MarTechFest events, please direct them to me at


Carlos Doughty
CEO & Founder / CMT
MarTech Alliance