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Logo_4.1 AntiConLX DialUp

The Definition of Data Driven Marketing Excellence

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The Definition of Data Driven Marketing Excellence 

 

This event has now passed. Sign up to catch it on demand. 👉

 

With Keynote speaker: Jay Baer

7th-generation entrepreneur and author of 6 best-selling books on customer experience and digital marketing.

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The definition of data driven marketing excellence.
Join us for a live Q&A with industry legend Jay Baer, plus our expert panel, as we explore the ingredients to data driven marketing excellence.
 
We will unpack:
  • Orchestrating omnichannel programmes
  • Driving personalisation at scale
  • Unlocking real time marketing
  • Crafting beautiful digital experiences
  • Marketing stack tools to drive data driven marketing

 

As if that isn’t juicy enough, we’re throwing in the chance to win Jay's latest release 'Talk Triggers' when you submit a question for Jay!

Jay Baer-hex

 

Keynote: Jay Baer

Jay brings 29 years of marketing and customer experience expertise, and has worked with more than 700 companies, including 36 of the FORTUNE 500.

In his keynotes and webinars, Jay teaches how to grow businesses by giving customers a differentiated experience they notice and talk about.

He's funny, factual and fantastic.

 

Meet the speakers

 

Andrew-Stephenson

Andrew Stephenson

Director of Marketing EMEA, Treasure Data

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Andrew is the Director of Marketing for EMEA & India at Treasure Data. Throughout his 20 year career, he has enjoyed roles both client-side at BSkyB and at eBay, and agency-side with Ogilvy.

With a strength and passion for leveraging insight from data, applying it to the marketing ecosystem and moulding the outcome into meaningful and presentable CRM and customer marketing strategies, he has the experience of being able to apply this at a global level for multinational organisations.

Alexander Janssens

Alexander Janssens

Sales Director EMEA, Bynder

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Alexander Janssens

Alex is the EMEA Sales Director at Bynder. Over the last 5 years, Alex has helped grow Bynder into the leading digital asset management platform and worked on projects with brands such as Klarna, IKEA and PUMA. 

Alex has a wealth of expertise in data-driven marketing and has helped some of the world’s biggest brands utilise MarTech to deploy international marketing campaigns, launch omni-channel programmes, drive content personalisation at scale and craft engaging, impactful and consistent digital experiences. 

Sapna Kandukuri

Sapna Kandukuri

Head of Marketing, Recognise Bank

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Sapna Kandukuri

Sapna is currently Head of Marketing at Recognise Bank. Over the last 20 years she has helped drive growth and engagement through developing, planning and bringing to the table innovative, insight led ideas which truly deliver on business strategy, through a combination of marketing technology, data and CRM system led solutions alongside traditional channel marketing initiatives.
Carlos Doughty Hexagon-2

Carlos Doughty

Founder & CEO, MarTech Alliance

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Carlos Doughty

  • Founder & CEO, MarTech Alliance
  • Former chief marketing tech consultant
  • Former marketing director of FTSE250
  • Named 2020 Marketing Technology Business Leader of the Year (CEO Review)
  • Regular keynote speaker

Our Sponsors

 

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The Format

HP-Product-IconsQ&A

 

Live Keynote Q&A

HP-Product-IconsResources

 

Prizes & Giveaways

HP-Product-IconsPrize

 

Expert Panel Session