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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.Website-Experience-Trends

Online retail has been growing steadily for more than a decade, but the Covid-19 pandemic has led to a rapid acceleration of online retail which has brought many new customers online.
 
The potential online market for retailers in Australia and New Zealand is now much larger, and this makes website experience and a strong SEO strategy more important than ever.
 
In this report, produced by MarTech Alliance in partnership with Siteimprove, we use benchmark data from the Top 50 online retailers in Australia and New Zealand to see where they are in terms of website experience, and some key areas for improvement.

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