MarTech Consultancy

MarTech Consultancy

We're a boutique MarTech agency, that just gets it done, we are much more than glossy PDFs and PowerPoint presentations. Specialising in MarTech vendor selection & implementation, plus campaign execution managed services.

MarTech Consultancy Services

Lots of buzzwords, glossy PDFs but little else, all the chat no action… sound like your agency?

We’re all about getting things done. We are a small outfit (ehem, boutique), but that means every client really counts. We work as an extension of our clients marketing departments. Our team of MarTech nerds all started in-house/client side, so share a client’s perspective.

What we do…

  • Build your marketing strategy blue print
    Any marketing tool and its implementation will be as good as the underlying marketing strategy. We help you answer the key questions before making any investment and implementation plans in building your marketing stack. 
  • Help you map your stack and source the optimum marketing technology vendors across your entire customer journey
    MarTech audit, procurement and help with your implementation.
  • Managed marketing services
    We can work as an extension of your marketing department; managing your execution of content marketing, social media, influencer marketing or marketing automation.

Why work with us…

  • We start with your goals, strategy and team – everything we do is aligned to your broader vision ensuring maximum impact from our efforts.
  • We’re vendor agnostic. No one tool is right for everyone, we make sure to mix and match whatever matches your requirements and budget.
  • Small enough you really matter, experienced and specialised enough to offer a level of service rivalled by few, if any (we would say that though).
  • The range of services we offer in recruitment and events give us unique perspective, access and experience to a multitude of different client types. Plus access to the world’s leading MarTech thought leaders, our MarTech Festival 2017 will include three of the top 100 MarTech thought leaders; Scott Brinker, Travis Wright and Stewart Rogers.
  • We hire marketing nerds that simply love MarTech.

How we do it…

#1 Discovery & Audit

We run a deep dive to better understand your business goals, marketing strategy, target audience(s), customer journey(s), marketing team processes, data process flows, existing martech tools etc.

#2 Mapping & Stacking

We map out a marketing stack framework and data process flow aligned to your goals, strategy and customer journey. For each part of the customer journey we propose the optimum type of marketing tools to drive awareness to conversation. We also help identify if you have any skill gaps in your team relative to the new martech tools and projects you’re looking to introduce. We provide martech recruitment services should you wish to bring in any fresh talent.

#3 Procurement & Project Management

We build a full road map and project manage all areas of your martech tool selection and onboarding. We fully spec your requirements from front end execution (in the trenches) to the broader marketing strategy for every part of the customer journey. Based on your budget, road map and requirements we short list key vendors and work with you to run a full tender process.

#4 Implementation & Integration

We help marry together your marketing technology tool set to ensure seamless flow and centralisation of data points, reporting and marketing operational execution.

# 5 Execute & Enhance

We offer managed marketing services in:

  • Marketing automation strategy development & execution
  • Content marketing strategy development & execution
  • Influencer marketing management & analytics
  • Social media management & analytics