MarTech Consultancy

MarTech Consultancy

We're a specialist MarTech consultancy, that just gets it done, we are much more than glossy PDFs and PowerPoint presentations. Specialising in MarTech vendor selection & implementation, plus campaign execution managed services.

MarTech Consultancy Services

 We can help you to develop your marketing technology strategy & road map to power your the broader marketing strategy & optimise the customer journey.

From mapping your data process flows, requirement gathering, procuring, and project management of the selection & implementation of your marketing tools (CRM, marketing automation, content marketing platform, etc), to managed services in insight & analytics, content & social media marketing – We have you covered.

Common consultancy solutions:

  • Business case/strategy for marketing technology investment & road map
  • Auditing your marketing stack, finding any gaps and ensuring you’re getting the most from your marketing tool set
  • Procurement & project management for CRM, marketing automation & content/social media management platforms
  • Marketing automation/omnichannel architecture workshops
  • Insight & analytics multi channel dash board reporting
  • Mapping & building your marketing stack
  • Content strategy development through to execution

Why work with us…

  • We start with your goals, strategy and team – everything we do is aligned to your broader vision ensuring maximum impact from our efforts.
  • We’re vendor agnostic. No one tool is right for everyone, we make sure to mix and match whatever matches your requirements and budget.
  • Focused, experienced and specialised in marketing technology
  • The range of projects and services we offer such as our event series give us unique perspective, access and experience. Plus access to the world’s leading MarTech thought leaders, our MarTech Festival 2017 will included three of the top 100 MarTech thought leaders; Scott Brinker, Travis Wright and Stewart Rogers.
  • We hire marketing nerds that simply love MarTech.

How we do it…

Most commonly we help our clients develop their complete marketing technology strategy & road map across the following 5 stages.

#1 Discovery & Audit

We run a deep dive to better understand your business goals, marketing strategy, target audience(s), customer journey(s), marketing team processes, data process flows, existing martech tools etc.

#2 Mapping & Stacking

We map out a marketing stack framework and data process flow aligned to your goals, strategy and customer journey. For each part of the customer journey we propose the optimum type of marketing tools to drive awareness to conversation. We also help identify if you have any skill gaps in your team relative to the new martech tools and projects you’re looking to introduce. We provide martech recruitment services should you wish to bring in any fresh talent.

#3 Procurement & Project Management

We build a full road map and project manage all areas of your martech tool selection and onboarding. We fully spec your requirements from front end execution (in the trenches) to the broader marketing strategy for every part of the customer journey. Based on your budget, road map and requirements we short list key vendors and work with you to run a full tender process.

#4 Implementation & Integration

We help marry together your marketing technology tool set to ensure seamless flow and centralisation of data points, reporting and marketing operational execution.

# 5 Execute & Enhance

We offer managed marketing services in:

  • Insight & analytics
  • Marketing automation strategy development & execution
  • Content marketing strategy development & execution
  • Influencer marketing management & analytics
  • Social media management & analytics

Get in touch

Drop us an email on hello@martechalliance.com to arrange a catch up to chat more.