Greetings intrepid internet explorer, welcome to #MarTechFest – an event dedicated to marketing technology.
Are we the biggest? Nope. Are we the longest? Not even close. Have we got more speakers, more streams, VR machines, and more contrived networking activities than other events? Hell no. There are no platters of dry sandwiches and depressing workshops in hotel basements…just good bants, great beats, yummy bites and an adequate* number of stellar speakers delivering sessions across three easy to access stages.
#MarTechFest is the name and marketing technology is our game. But #MarTechFest is not a regular event, we’re the goddamn ‘anti-conference’. We have a hashtag in our name, and we let our speakers, nay we encourage our speakers to say swears during their sessions and urge attendees to do away with the suits for the day. Put on your comfy clothes (and hey if suits are your comfy clothes then you do you babes)! We’re not even close to a conference, we’re a Fest. It stands for Festival. The Marketing Technology Festival. We’ll keep your belly full of tasty street food you’d actually spend money on…but you don’t have to because your ticket is 👏 all 👏 inclusive 👏 – and we’ll keep your brain full with stacks of useful, practical, actionable (and easy to understand) marketing technology content. We’ll keep the buzzwordery to a minimum, scouts honour.
*Ooh you clicked...you must really like us*
We're pretty pumped to be heading Down Under for the innaugural #MarTechFest APAC taking up residence in Carriageworks – we’ve got space to fit 300 of you marketing and tech types, so tell ya mates and assemble the team. Need some KSPs…we'll give you “10 Top Reasons to Attend with Your Team". #eventsmarketing
“But why martech?”
I’m glad you asked, now I don’t want to alarm you, but marketing technology is a big deal. 121.5 billion dollarydoos big (BDO, WARC). But if the value of the global marketing technology market doesn’t do it for you, maybe these digits will:
- 26% of marketing budgets are being spent on martech (Gartner)
- 45% of companies lack the skills/staff to capitalise on their tech (eConsultancy)
- 7,000+ martech vendors were showcased on the latest martech landscape by Scott Brinker (chiefmartec)
We don’t know many things, but we do know martech, we are your friendly neighbourhood marketing technology afficionados. If you think it’s high time your marketing strategy could be working smarter: #MarTechFest. Maybe you’re falling victim to Magpie Syndrome and snapping up every shiny new tool that lead gens you on Linkedin: #MarTechFest. Keen to find your tribe and hobnob with marketing heavy hitters? #MarTechFest. Whatever your marketing technology question, the answer is always #MarTechFest.
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