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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

Almost every marketing team is guilty of building and rebuilding the same campaigns over and over again.

It might not be possible to fully automate every marketing campaign but there are key areas that will help you free up human and system resources, shorten digital comms sending windows, improve customer experience, and your marketing stacks overall performance.

At AntiConLX Global recently, Moss Bhati from Purple Square talked about: 

  • Where to look for automation areas in your most time-consuming campaigns
  • How to approach your legacy campaigns with automation eyes
  • How to tackle a complex build for automation