Virtual marketing anti-conference | virtual marketing event anti-webinar

We're baaaack!

#MarTechFest Dial Up - the internet edition of your fave anti-conference returns for a month of brand spankin’ new marketing technology content for you to tune in to live and on demand.

With the power of the ~internet~ we’ll be coming to a computer near you with the world’s industry leaders when it comes to marketing and martech.

It’s fair to say the ‘virtual events’ space has copped a hammering since the virus-that-shall-not-be-named entered our lives and we’d bet our bottom dollar you’ve experienced a touch of ‘Zoom fatigue’. Yep we’ve all felt it in one way or another, so we figured we’d better take a learning or two from the last event.

Here are just a few of the exiting new features:

We’ll be bringing in even more speakers and releasing their presentations in one go up front so you can watch on demand on your own schedule.

We’ve upgraded our platform meaning better interaction with attendees in session forums.

You don’t need to book sessions, simply register for the event and watch what you want, when you want.

There's a content leaderboard for a gamified experience....enjoy the content, win free stuff!

Want to enhance your martech learning? The platform will host stacks of additional resources so you can fill your brain with the good stuff. And you can even gain a digital learning badge to publish on Linkedin

The theme for your next virtual anti-conference will focus on ‘achieving more with less. Years of change are now happening in months. Unpack how martech can drive your transformation.

Sessions will cover a range of topics including:

Data & analytics
Automation & Orchestration
Content & events tech
Social & search tech
Workflow mgt
Web & app experience
Sales tech
Account based marketing (ABM)

And as with all events in the #MarTechFest Series, we’ll endeavour to showcase how martech can:

Drive marketing efficiency
Better inform decision making & enable real measurability
Stitch, integrate & optimise your data sets & marketing channel activities
Empower marketers to move with speed & impact
Deliver personalisation & automation at scale
Redefine the customer experience & deliver true engagement
Improve audience analytics & intelligence

And we’ll do all this using our 4Ps of Marketing Technology as the core framework for the agenda:

Planning & Strategy

Martech should be a cornerstone in any marketing strategy
How your martech plan and roadmap align with the customer journey to deliver your business goals

People & Teams

The people, partners and team structure needed to deliver your martech strategy
What skills and training those people partners and teams require to do their jobs effectively

Platforms, Apps & Ecosystems

The technology which powers your marketing functions
Marketing tool selection, to building and integrating your complete marketing stack
Includes advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships.

Process & Operations

Coordination, collaboration, governance, workflows, analytics & measurability which underpin your marketing activities.