#MarTechFest Dial Up

Martech unpacked & restacked for 2021 & beyond.

Sessions will cover a range of topics including:

• Data & analytics
• CX, journey automation & orchestration
• Content, search & social tech
• Workflow management & communication/digital working
• Salestech & digital commerce
• Marketing stack design & management
• Martech people & teams
• Martech process & operations
• Martech strategy & trends
• Marketing & technology books - Check out #MarketingBookClub.

We have a range of speaker sesh formats options including;

• Standard sesh - 20mins to chat martech
• Live Ask me anything (AMA) sesh - 10-15mins quick fire audience Q&A
• Live interactive masterclass - 20-30mins practical session w/ exercises
• Fireside chats - Chat w/ our CEO on the latest and greatest in martech
• Micro love/hate martech sesh - 3mins to rant or rave about anything martech
• Audio only sesh - 15min - 30min podcast sesh

And as with all events in the #MarTechFest Series, we cover how martech can:

• Drive marketing efficiency
• Better inform decision making & enable real measurability
• Stitch, integrate & optimise your data sets & marketing channel activities
• Empower marketers to move with speed & impact
• Deliver personalisation & automation at scale
• Redefine the customer experience & deliver true engagement
• Improve audience analytics & intelligence

And we’ll do all this using our 4Ps of Marketing Technology as the core framework for the agenda:

Planning & Strategy

• Martech should be a cornerstone in any marketing strategy
• How your martech plan and roadmap align with the customer journey to deliver your business goals

People & Teams

• The people, partners and team structure needed to deliver your martech strategy
• What skills and training those people partners and teams require to do their jobs effectively

Platforms, Apps & Ecosystems

• The technology which powers your marketing functions
• Marketing tool selection, to building and integrating your complete marketing stack
• Includes advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships.

Process & Operations

• Coordination, collaboration, governance, workflows, analytics & measurability which underpin your marketing activities.