#MarTechFest Dial Up

The theme for your next internet edition of the anti-conference will focus on achieving more with less.

Years of change are now happening in months.

Unpack how martech can drive your transformation.

Sessions will cover a range of topics including:

• Data & analytics
• Automation & Orchestration
• Content & events tech
• Social & search tech
• Workflow mgt
• Web & app experience
• Sales tech
• Account based marketing (ABM)

And as with all events in the #MarTechFest Series, we’ll endeavour to showcase how martech can:

• Drive marketing efficiency
• Better inform decision making & enable real measurability
• Stitch, integrate & optimise your data sets & marketing channel activities
• Empower marketers to move with speed & impact
• Deliver personalisation & automation at scale
• Redefine the customer experience & deliver true engagement
• Improve audience analytics & intelligence

And we’ll do all this using our 4Ps of Marketing Technology as the core framework for the agenda:

Planning & Strategy

• Martech should be a cornerstone in any marketing strategy
• How your martech plan and roadmap align with the customer journey to deliver your business goals

People & Teams

• The people, partners and team structure needed to deliver your martech strategy
• What skills and training those people partners and teams require to do their jobs effectively

Platforms, Apps & Ecosystems

• The technology which powers your marketing functions
• Marketing tool selection, to building and integrating your complete marketing stack
• Includes advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships.

Process & Operations

Coordination, collaboration, governance, workflows, analytics & measurability which underpin your marketing activities.