4Ps of Marketing Technology Digital Learning Course

September 2020 enrolment now open!

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#MarTechFest Dial Up

19th Oct - 18th Nov, On the internet

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Stay in the loop, more juicy info comin soon...

Past sponsors

Adobe-Marketo
Adverity
Brightcove
Yext
Pulsar
Treasure-Data
Zephyr
Blended Digital

Past speakers

Content-Marketing-Institute
Coca-cola
mark-cuban-companies
HSBC
Capita
Gartner
 

What to expect from #MarTechFest Dial Up

Educate, engage, entertain, inspire

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All content released on day one giving you a month to consume at your own pace, on your own schedule.

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Personalised login to allow you a customised experience

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Cue content and create your own ‘learning path’

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Engage with other attendees via dedicated forums alongside each session

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Earn badges, and climb the leader board to win prizes

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Session content is tagged, categorised and bundled together with addition resources

The theme for your next virtual anti-conference will focus on ‘achieving more with less. Years of change are now happening in months. Unpack how martech can drive your transformation.

Sessions will cover a range of topics including:

  • Data & analytics
  • Automation & Orchestration
  • Content & events tech
  • Social & search tech
  • Workflow mgt
  • Web & app experience
  • Sales tech
  • Account based marketing (ABM)

And as with all events in the #MarTechFest Series, we’ll endeavour to showcase how martech can:

  • Drive marketing efficiency
  • Better inform decision making & enable real measurability
  • Stitch, integrate & optimise your data sets & marketing channel activities
  • Empower marketers to move with speed & impact
  • Deliver personalisation & automation at scale
  • Redefine the customer experience & deliver true engagement
  • Improve audience analytics & intelligence

And we’ll do all this using our 4Ps of Marketing Technology as the core framework for the agenda:

4Ps of Marketing Technology

Planning & Strategy

  • Martech should be a cornerstone in any marketing strategy
  • How your martech plan and roadmap align with the customer journey to deliver your business goals

People & Teams

  • The people, partners and team structure needed to deliver your martech strategy
  • What skills and training those people partners and teams require to do their jobs effectively

Platforms, Apps & Ecosystems

  • The technology which powers your marketing functions
  • Marketing tool selection, to building and integrating your complete marketing stack
  • Includes advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships.

Process & Operations

Coordination, collaboration, governance, workflows, analytics & measurability which underpin your marketing activities.

Who attends #MarTechFest Events?

Check out past attendees 

Argos
gsk2
British Gas
cancer research uk
VIrgin Holidays
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Jamie Oliver
Liverpool FC
Google UK
Heineken
swarovski-crystal-logo
The Telegraph
sky-bet-careers-logo
Springer Nature
Euromoney logo
BT
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FT
mondelez_logo_detail
Pepsico-logo-final
Asos-Logo
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1280px-PayPal.svg
Nespresso_logo
1280px-Vodafone_2017_logo.svg
download
NBC_Universal.svg
Boots
Tesco_Logo.svg
Shelter
Waitrose (2)-1
Argos
amazon-logo
British Gas
jl-logo
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bookingcom

Martech...it's kind of a big deal!

Just take a look at some of these digits...

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