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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

Half the money I spend on AI is wasted

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

How to audit your marketing stack

Carlos talks about the change in learning and Martech. 

How to Identify Your Operational Approach

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

Interview - Marketing Book Club - 'Alchemy' - Rory Sutherland

This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary. 

Journey orchestration design & execution – People, Process & Platforms

The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing

Kim Kardashian and the Reality of Agile Web Optimization

A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands 

Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Marketo's Melanie Gipp takes the stage at AntiConLX Global (formerly #MarTechFest Global) in 2019. Watch her session.

Marketing apocalypse. How to build future-ready Marketing Services Centres of Excellence

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months. 

Marketing Campaigning - Brands leading the conversation in times of crisis

The effects of 2020 on marketing and how to start a new marketing plan from scratch. 

Marketing Campaigning - Bringing true personalisation to the CX – integrating actionable data to the core of your marking

personalisaton, CX, customer experience, data driven, data informed

AntiConLX DialUp: How AI and No Code Transform Every Marketer into a Maker