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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..

What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..

CDP vs DMP what is the difference?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Can Social Feature SDKs Help Boost Your App's User Engagement?

With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can do that.

Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..

What CMOs Must Consider When Relaunching Their Brand Websites

At the end of the day, relaunching a website is the opportunity for any CMO to make their mark, instead of following what every other company is doing. When the world of digital changes on a..

What is Preference Management?

What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications.  Other benefits include organizational compliance,..

What's the Difference Between Creative Ops and Design Ops Anyway?

There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, and it has significant..

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and..

Remain Competitive By Adding Social Features To Your App

There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..

A Data-First, Customer-Driven Approach to Digital Transformation

What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..