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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Q&A: Lauren Patrick from Curricula

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift into the digital marketing world..

Q&A: Nikki Raber from Integrate

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done it all. She's..

Q&A: Stephanie Hanson from OneTrust

Stephanie Hanson is OneTrust's Offering Manager, and an all-round tech expert. From product development, client service, to sales engineering experience, Steph's got it covered. And with a degree..

Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!

About Paco: The Martech Mad Pug

Paco is a Marketing heavyweight (although that might just be the solid gold chain round his neck). He's not about that old-fashioned marketing stuff, though. It's all about the simple life with Paco...

Q&A: Meet the Women Changing the Martech Industry Part 2!

Martech Alliance are taking the opportunity to celebrate Women's History Month. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way below their pay grades? Check...

AntiConLX DialUp: Driving your martech maturity - How to achieve journey orchestration excellence

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

Examining Various Use Cases for a CDP

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. As a result, there is confusion..

How Digital Asset Management Helps Companies Boost their Social Media Marketing

As marketers, we're all familiar with the power of social media marketing and segmentation. Our job is to develop strategies to conquer consumers’ hearts and minds, engage with them meaningfully,..

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schroders’ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..

Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

A Marketer's Why, What and When using Mobile Data

Customers don’t just want engaging mobile experiences, they expect them. Beyond the abundance of statistics that could be shared on consumer mobile habits that assert the importance of being..