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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Marketing Book Club: Customer Insight Strategies by Christine Bailey

Christine Bailey cuts the BS and gets down to business in her new release: ‘Customer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketing’. And it does exactly what..

Martech News: Weekly Round-up 02/12/20

In this week's martech news: Salesforce in talks to acquire Slack, Adobe Expands CDP to Include B2B Sales, Adjust, announces partnership Adobe and more...

Salesforce Signs the Deal with Slack for $27.7 Billion

The deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion.

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Discover 5 ways your data will help you build an amazing customer experience with Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data

Salesforce in Talks to Buy Slack Technologies

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday.

Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.

Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

The Different Flavours of a CDP

Apoorv Durga delivers another knock-out sesh: “The Different Flavours of a CDP” at AntiConLX DialUp Series 2

Why Did Twilio Acquire Segment?

Let’s dive into what Twilio's latest acquisition of Segment really means for the platform.

Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

Scott Brinker's 5 Insights Into The Martech Trend: of 'No Code' Citizen Creators

Where will the possibilities of technology lead us one decade from now? One key trend predicted by Scott Brinker and Jason Baldwin for the decade of the augmented marketer is “No Code” Citizen..

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Only by fully understanding your customers, their needs, their behaviours, their priorities and what they want from your brand - can you design an amazing customer journey.