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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Suspension of Disbelief in Marketing

There is always a (healthy) suspicion that we don't always, maybe, say everything in marketing. Often the best way to make a point is not to take a real situation but take the point you are making..

Acquia Powers the Patriots through Super Sunday

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home team

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For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web

Why it's Important for the CMO to be Friends with Sales and CSM

Why it's Important for the CMO to be Friends with the Head of Sales and CSM.

Marketing BS Free Dictionary - Jargon Made Simple

If you're not a technical geek, then you've come to the right place. Here are 25 important marketing terms, explained in plain English.

Q&A: Alex Olley from Reachdesk

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Alex Olley, Co-founder of Reachdesk to find out what makes them tick.

Q&A: James Henderson from Zephr

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Henderson, CEO of Zephr to find out what makes them tick.

Q&A: James Isilay from Cognism

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Isilay, CEO of Cognism to find out what makes them tick.

Q&A: Peter Irikovsky from Exponea

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Peter Irikovsky, CEO of Exponea to find out what makes them tick.

UK MarTech Landscape 2020

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Reachdesk Case Study - test IO

test IO needed a tool to create a scalable and streamlined DM strategy. Reachdesk has enabled test IO to add DM to their Outreach sequences so that hyper personalised sends can be made within their..

APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020