Open Digital Course - Essentials of Marketing Operations
15th Jul 2022
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
"MarTech... It's kind of a big deal." - A quote by us.
If you're a self professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.
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15th Jul 2022
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
15th Jul 2022
This course covers the A-Z of auditing and developing your marketing technology strategy.
4th Nov 2022
This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.
4th Nov 2022
This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.
We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
21st Oct 2022, London
AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
The What, Why, How of Digital Asset Management (DAM) Systems
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CMO of PassFort, author of Customer Insight Strategies, Doctorate (DBA) in customer insight and advisory board member of EWPN (European Women in Payments Network).
Join keynote speaker Christine Bailey at AntiConLX Global on the MarTech Main Stage.
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