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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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 MarTech 

"MarTech... It's kind of a big deal." - A quote by us.

If you're a self professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.

This channel will navigate you through the latest events, courses and resources the MarTech-sphere has to offer. Subscribe to our dedicated MarTech newsletter to stay two steps ahead of all the latest trends and impress your peers and pals with your ever-upgrading martech knowledge.

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MarTech Events, Courses & Resources

Open Digital Course - Essentials of Marketing Operations

15th Jul 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

Open Digital Course - Essentials of Marketing Technology

15th Jul 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

Open Digital Course - Essentials of Growth Hacking

4th Nov 2022

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

Course

Open Digital Course - Marketing Operations Mechanics

4th Nov 2022

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

Course

How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?
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Q&A: Meet...AntiConLX Global Speaker Michela Cocco

We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:

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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!
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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?
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Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
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Social Media Management Buyer's Guide

Social media has come a long way since its first incarnation as forums and message boards.  
Resource

Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation  trap? And which brands are doing personalisation wrong?
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Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!
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Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups. 
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.
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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
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SEO Technology Buyer's Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Natalie brings a particularly unique insight into ethical marketing in the digital age. Read our interview with her, here!
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Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

Nora’s experience has been very diverse from blue chip heritage brands such as Unilever Pond’s and Dove to fast-paced high growth start-ups such as Veleza
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5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.
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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Resource

Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Vanity metrics aren't when you're meticulously combing your hair as you're figuring out your newsletter subscribers. They're something to be avoided at all cost.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

Story

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

Story

AntiConLX Global: Where technology meets marketing, sales & experience

21st Oct 2022, London

AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.

Event

AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

Scott Brinker: From Big Data to Big Ops

We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..
Resource

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Resource

CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

Resource

What, Why, How of Digital Asset Management (DAM) Systems

The What, Why, How of Digital Asset Management (DAM) Systems

Buyer Guide: Your step by step guide to Digital Asset Management Systems

 

Resource
Christine cut out

Christine Bailey

CMO of PassFort, author of Customer Insight Strategies, Doctorate (DBA) in customer insight and advisory board member of EWPN (European Women in Payments Network).

Join keynote speaker Christine Bailey at AntiConLX Global on the MarTech Main Stage.

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