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Resources Hub

What Does Industry 5.0 Mean For Marketing?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..
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What Does Apple's New IOS Privacy Update Mean for Marketers?

Apple's new iOS 14.5 update and app tracking transparency feature will change the way marketers can access and use customer data.  
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What Does AI Mean for Data Management in Marketing?

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..
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What Did Marketers Learn From 2020?

In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..
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What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything marketers,..
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What CMOs Must Consider When Relaunching their Brand Websites

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when relaunching their brand websites.
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What CMOs Must Consider When Relaunching Their Brand Websites

At the end of the day, relaunching a website is the opportunity for any CMO to make their mark, instead of following what every other company is doing. When the world of digital changes on a..
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What Are the Problems With Influencer Marketing, and How can AI solve them?

Automation has become insanely important, but marketers must be aware of the quality of their automation. With strategies like ABM and beyond, personalisation and detail are key. So to send out a..
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What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 

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What a Hybrid Event Is and Is Not

So, what is a hybrid event anyway? Should you care or should you just stream your event to a digital audience. Discover the details in post.
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What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when choosing a customer data platform (CDP).
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Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

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