Resources Hub

A Common Sense Approach to Creating Exceptional Customer Experience

Martech won’t solve your rubbish CX journey design - A common sense approach to creating exceptional customer experience with Tom Goodwin!
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Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You've Got Your Eye On

Before you put that nice, new, shiny piece of tech on your sky-high pile, take a step back. I know the people on Twitter have been talking about it. I know it’s got a snazzy name. But ask yourself..
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Using Clubhouse and More to Grow Your B2B Instagram

Growing your B2V Instagram has never been easier with the 10 hacks from Larry Kim, that use the likes of Clubhouse and more to nurture growth!
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Q&A: Carey Straetz

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, bad pun...
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Q&A: Kimmah Shah

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all. A..
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Q&A: Paula Shannon

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, she has..
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Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..
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The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!
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How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...
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Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.
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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
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Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization
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