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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Building and Scaling Your Brand Identity in a Digital World

Your brand is the character and personality of your organisation. It’s the first thing people notice and leaves a lasting impression they remember.

Building a global brand is an art that requires meticulous planning and execution. A strong and positive brand reputation increases revenue and brings in new customers.

Organisations invest lots of time and money to build and sustain their brands. But maintaining brand integrity can be challenging – especially when multiple people are involved in creating and distributing brand content across many different touchpoints, channels, and regions.

Speaking at our AntiCon LX Global event last week, Sebastian Picklum from Canto explains how you can build a brand asset management strategy supported by the right tools, to help you elevate your brand to the next level.