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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

Global pharmaceutical Novo Nordisk built a brand platform to draw upon the collective brain power of its 45,000 employees, democratising asset creations, engaging employees and enabling them to tell the story of the brand, improving company positioning. 

In this presentation from AntiConLX Global last week, Hans Ubbe Ebbesen, Executive Advisor and Strategist and Former Director at Papirfly presents this case study of how Novo Nordisk redefined employer branding.

Check out Hans Ubbe Ebbesen, Executive Advisor, Strategist and Former Director at Papirfly and his session: 'Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees'

 

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