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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Marketing in a Cookieless World

At last week's AntiConLX Global, Natalie Drucker from Thoughtworks presented a session on the future of marketing in a world where cookies are no longer so important. 

Key takeaways from the session: 

  • Marketing can continue to thrive in the post-cookie world if we return to marketing fundamentals and focus on value exchange.
  • Embrace the five principles for effective marketing in a cookieless world to gain users' trust, and get their data in return.
  • Understand the emerging landscape of cookieless web analytics tools and approaches to guide your martech strategy.