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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs

In this session, Sparkpost’s Elliot Ross uses Maslow’s famous Hierarchy of Needs in a more modern context, looking at how omnichannel marketers can use this hierarchy as a framework to assess and impact the needs of customers.

Check out Elliot Ross, Email Evangelist at Spark Post, a Messagebird Company and his session: 'Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs'

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