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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Your Data Investment: Are You Failing to Maximise your Marketing ROI?

At AntiConLX Global, Fivetran Marketing Manager Brendan Finnegan presented a very useful session on using data to maximise your marketing ROI. 

Stats suggest that up to 97% of data isn't even used by organisations, so how do we make data easy to use, access and implement as quickly as possible?