Experience relationship platform AnyRoad has received $47m in funding after a Series B funding round.
The round was led by BlackRock with participation from Andreessen Horowitz , Runa Capital, and Kaiser Permanente, Rally Ventures, Precursor Ventures, Day One Ventures, Commonfund and Corner Ventures.
The company describes itself as the industry’s first ERM platform, a new category of software that empowers brands to build stronger relationships with consumers through experiential programs grounded in data and consumer insight.
AnyRoad is an analytics platform at its core and supports in-person events, online experiences and experiential retail.
The platform is currently used by brands such as Budweiser, Honda, Michaels, and Tabasco.
Jonathan Yaffe, co-founder and CEO of AnyRoad:
“We are living in an era in which a majority of consumers prefer to spend their money on experiences versus things. The top brands in the world know that their future depends on creating impactful experiences, but understanding customers requires more than just transactional surveys and loyalty programs.
AnyRoad is helping companies build transformative experiences, grounded in analytics, that capture the hearts of their customers.”
AnyRoad will use this round to support ongoing investment in product development, integrations and go-to-market strategy, with plans to significantly scale the product and a focus on hiring talent in data science, engineering, machine learning, and other departments.