Marketing BS Free Dictionary – Jargon Made Simple
by Christopher Lier, on 10 June, 2020
Marketing terms can easily create confusion. If you’re not a technical geek, then you’ve come to the right place. Here is some of the most popular martech terminology, explained in plain English.
Advertainment - A combination of entertainment and advertising such as you see in product placement in TV commercials, product integration, or branded entertainment.
ARR – Stands for annual recurring revenue and it’s the revenue that a company expects to get from its customers for providing them with their products or services based on a yearly or monthly subscription, a key metric for software subscription brands.
Agile Marketing - A tactical marketing approach used by teams to help improve the speed, predictability, transparency, and adaptability to change of the marketing function. In agile marketing, you constantly analyse data and adapt processes to become more efficient.
Analytics - The processes and technologies used by marketers to find patterns in data to create marketing strategies and evaluate how successful they are.
B2B - Refers to companies that sell to other businesses.
B2C – Refers to companies that sell directly to consumers.
Big Data – The process of gathering, analysing, and using vast amounts of data to make informed marketing decisions.
Bounce Rates - The percentage of visits made by Internet users who then leave your website without browsing any further than the landing page.
Brand Identity – All visible elements that refer to one company, including name, logo, tagline, typeface, colours, and shapes.
Brand Storytelling – Refers to sharing a company’s story, focusing on including the brand’s values, so that the audience connects to it.
Buyer Personas – Is a representation of the ideal customer for a brand, created by marketers using market research and real data about existing customers.
Clickability – Refers to how attractive a link included on a web-page is for users.
Content Marketing – A marketing strategy that involves creating and sharing online content in the form of videos, blogs, images, social media posts, etc.
Conversion – In digital marketing, conversion is the act of converting an Internet user who visits a company’s website into a paying customer.
CPC – Stands for Cost Per Click and it’s the cost paid by brands for each click their link gets to the publisher. Used in Google and Facebook ads as the typical bidding model for ads.
Domain authority – A score from 0-100 indicating the website credibility determined by incoming links, that helps a brand predict how well its website will rank on search engine result pages.
Deep Linking – Represents the use of a hyperlink that takes users to a specific web page on a website.
Demand Generation – A data-driven marketing strategy used to create awareness and increase interest in a business’s products or services.
Engagement – Represents how much attention customers give to your brand by interacting with your marketing message such as a social media post or display advertising.
FFA – Stands for Free-For-All, representing a web-page that links to various irrelevant or unrelated websites that is hard to understand as a human but helps brands to have their links crawled and indexed by search engines.
Freemium – Represents a pricing system used to offer services or products for free, but that usually includes additional features that cost extra.
Geo-targeting – A marketing strategy that involves creating and delivering content or ads to an audience based on its geographic location.
Growth Hacking – The use of creative, out-of-the box, low-cost strategies, that involve marketing, data, and tech, to help a brand grow faster than its competitors.
MRR – Stands for Monthly Recurring Revenue, it’s a number used by businesses to predict the revenue it expects to earn each month.
ROAS – It stands for Return on Advertising Spend. It’s a tactic used by brands to calculate if their marketing campaigns are successful by dividing ad spending by revenue.