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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Martech M&A Activity: Q2 2022

Martech M&A activity dropped slightly in. Q2 2022, though martech vendors are continuing to attract  investment. 

LUMA's Q2 2022 Market Report found that M&A activity fell 9% when compared to Q2 2022, and the same percentage against Q1. In addition, scaled deal activity (deals worth $100m+) was also down. 

This drop in M&A activity is attributable to external factors such as inflation and the war in Ukraine, but the business fundamentals and underlying ecosystem trends in the martech sector remain strong.

However, the quarter did see one huge deal - the $10bn private equity acquisition of Zendesk in June. 

martech M&A Q2 2022

There has been an uptick in financial sponsor activity, with martech vendors continuing to attract investment. 

Examples of investment include:

LUMA predicts that the decline of third party data and the consequent need to focus on first party data will continue to drive investment in tech solutions that address these issues.