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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 03/03/22

This Week in Martech: 👥Salesloft Announces Partnership with Google 👥Jabmo Joins the ON24 Partner Network ✍️ LinkedIn Acquires Oribi 💰Dbt Labs Raises $222M 💰Airmeet Raises $35 Million 💰AnyRoad Raises $47 Million 👥Nbcuniversal Partners with Anzu.Io 👥Bounteous Teams Up with Acquia ✍️Infutor Acquired by Verisk

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Salesloft Announces Partnership with Google

Salesloft, a sales engagement platform, has announced it has joined the Google Cloud Marketplace. 

Google Cloud customers can now procure Salesloft via the Google Cloud Marketplace and unite the Modern Revenue Workspace with their Google Cloud Applications.

"By partnering with Google Cloud, Salesloft is enabling our customers to securely execute their sales activities from anywhere and simplify the complexities of managing their IT stack," said Ellie Fields, Chief Product Officer at Salesloft.

"This is a platform built for sellers, by sellers with their needs and pain points in mind.” 

Jabmo Joins the ON24 Partner Network

Jabmo, a provider of account-based marketing solutions to the manufacturing and life science industries, announced it is integrating the Jabmo Omnichannel ABM Platform with the ON24 platform. 

Jabmo is the first integrated ABM partner in the ON24 Partner Network at the premier level.

LinkedIn Acquires Oribi

Networking social media platform LinkedIn has acquired Orbi, an Israeli marketing analytics company, for $80M. The move will provide campaign managers with an easy-to-use analytics system, when using paid ads on the platform. 

Oribi has raised $27M to date, after a Series B funding round in February which saw the company take in $15.5M. 

Dbt Labs Raises $222M

Dbt Labs, a PA-based analytics engineering company, has raised $222M in a series D funding round. This now sees the company's valuation reaching $4.2B. 

The round was led by existing investor Altimeter, with participation from existing investors Amplify Partners, Andreessen Horowitz, and Sequoia, new investors Coatue, Tiger Global, ICONIQ Growth, GV, and GIC, as well as strategic backers Databricks, Salesforce Ventures, and Snowflake.

Airmeet Raises $35 Million

Virtual event experience software Airmeet has raised $35M in its lastest funding round.

The Series B round was led by new investors Prosus Ventures, Sistema Asia Fund, RingCentral Ventures, KDDI Open Innovation Fund, DG Daiwa Ventures and Nexxus Global participated alongside existing investors Sequoia Capital India and Accel India in this round.

AnyRoad Raises $47 Million

AnyRoad, an Experience Relationship Management company, announced it has closed a $47M Series B funding round. 

The company tripled top line revenue in 2021, retained 100 percent of its customers during the pandemic, and signed on new brands at Diageo, Beam Suntory, Unilever, and Anheuser-Busch.

Jonathan Yaffe, co-founder and CEO of AnyRoad said: "The top brands in the world know that their future depends on creating impactful experiences, but understanding customers requires more than just transactional surveys and loyalty programs. AnyRoad is finally helping companies build transformative experiences, grounded in analytics, that capture the hearts of their customers."

Nbcuniversal Partners with Anzu.Io

Media and technology giant NBCUniversal has partnered with Anzu.io, an in-game advertising platform. The move has been made to enrich NBCU's capabilities in the gaming, eSports, and other growing entertainment arenas space.

“NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to CTV, gaming is the fastest growing way to reach young audiences,” said Krishan Bhatia, President & Chief Business Officer at NBCUniversal, 

Bounteous Teams Up with Acquia

Digital marketing consultancy Bounteous has announced its partnership with digital experience company Acquia, to launch Customer Data Platform QuickStart Packages.

This offering is a collection of training modules meant to support Acquia customers, or those looking to install a CDP.

Infutor Acquired by Verisk

Verisk, a global data analytics provider, has announced its acquisition of Infutor, a provider of identity resolution and consumer intelligence data. The move is said to be worth $225M, with another $25M going towards revenue growth goals. 

Last week, Verisk sold its financial services business, a consultancy and analytics group that works with finance companies on fraud and bankruptcy cases, to TransUnion for $515 million. TransUnion is also a consumer data and ratings service that has launched a marketing solutions group in recent years.

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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