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MarTech News: Round-Up 07/10/21

by Sarah O'Neill, on 7 October, 2021

This Month in Martech: Terminus Acquires Zylotech. Sinch Buys Pathwire for $1.9 Billion. ActionIQ Releases B2B CDP Sol. mParticle Raises $150 Million Series E. NielsenIQ Set to Acquire Rakuten Intelligence and Data Impact. Yahoo Partners with Shopify. Perkuto Acquired by MERGE. LeadIQ Raises $30M Series B 
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Terminus Acquires Zylotech

 

AMB platform Terminus has acquired B2B intelligence platform Zylotech. This move has been made to enhance the accuracy of the company's customer data. Terminus plans to rebrand Zylotech as Terminus CDP. 

“With the Terminus CDP at work behind the scenes for our customers, they can trust that their account and contact data will be persistently accurate,” wrote Terminus CEO Tim Kopp in a recent blog post.

Sinch Buys Mailgun Parent Pathwire for $1.9 Billion

 

Cloud communications vendor Sinch has made the shift into email, with it's recent purchase of Pathwire. Sinch paid $925M in cash and $1B in stock for the acquition of the company, which owns email delivery companies Mailgun, Mailjet, and Email on Acid. 

This is Sinch's fourth acquisition this year, including messaging platforms MessageMedia ($1.3 billion) and MessengerPeople ($55 million) and voice interconnection provider Inteliquent ($1.9 billion).

ActionIQ Releases Comprehensive B2B Customer Data Platform Sol

 

ActionIQ, a Enterprise CDP, has announced its intentions to release a B2B edition of its platform. 

"The ActionIQ B2B CDP leverages all known and anonymous customer and account data to build a 360-degree customer view that powers highly personalized, impactful customer experiences," the company said through a press release. 

" The actionable insights from the new solution enable B2B enterprises to execute more effective account-based marketing (ABM) and prospecting, account conversion and onboarding, as well as account growth and retention programs."

mParticle Raises $150 Million Series E.

mParticle, a customer data infrastructure company, has announced it has raised $150M in series E funding. The round was led by Permira's growth fund, alongside new backers. The funding will be used for the company's continued global go-to-market expansion. 

NielsenIQ Set to Acquire Rakuten Intelligence and Data Impact

 

Global measurement and data analytics provider NielsenIQ has announced their acquisition of ecommerce companies Data Impact and Rakuten Intelligence. 

"Measuring ecommerce is a top strategic imperative for NielsenIQ," says Natalie Williams, Head of North America Measurement Product Leadership at NielsenIQ.

"Together we can transform the way we measure e-commerce sales and how fast the shopper journey evolves by delivering powerful machine learning-driven insights to our clients around the world."

Perkuto Acquired by MERGE

 

Marketing Ops consultancy Perkuto has announced its acquisition by storytelling tech platform MERGE. 

Perkuto will expand MERGE's marketing operation offerings, bringing Marketo and Workato managed services to MERGE clients. 

LeadIQ Raises $30M Series B 

LeadIQ, an account-based prospecting SaaS platform, has announced it raised a $30M series B round, led by global venture capital company Cathay Innovation.

The round say participation from Eight Roads Ventures, Alumi Ventures, LAUNCH fund, and more. This investment brings the total capital raised to $42M. 

MarTech News Round-up – over and out.

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Topics:Strategy & Trends

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