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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 19/05/22

This Week in Martech: 👥 Qualtrics Partners With SAP 💰 Storyblok Raises €44.8 million ✍️ ActiveCampaign Acquires Postmark and DMARC Digests ⚙️Google Unveils Digital Workplace Plans ⚙️ mParticle Launches CX Tool Journeys 👥 StoryStream Announces Partnership With THG Ingenuity 💰 Instabug Raises $46M Series B  ✍️ Resultant Acquires Teknion Data Solutions ⚙️ NielsenIQ Launches Retail Media Solution

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Storyblok Raises €44.8 million

Austrian startup Storyblok has announced a funding round of around €44.8M, in order to help the team make headless content management the new market standard. This new round comes after the company raided 7M in 2021. 

Dominik Angerer, Co-Founder and CEO of Storyblok, said: “Changing the way content is managed and published online is an ambitious goal that requires the support of bold investors. HV Capital, Mubadala Capital, 3VC, and first minute capital see the massive need and opportunity to make ‘publish once, deploy everywhere’ the new standard in enterprise content management.”

ActiveCampaign Acquires Postmark and DMARC Digests

 

ActiveCampaign, a company specialising in Customer Experience Automation, has acquired Postmark and DMARC Digest service offerings. The company hopes this union will help customers grow using CXA whiles providing a unified view of all messages. 

“ActiveCampaign and Postmark share a commitment for creating ideal customer experiences,” said Natalie Nagele, CEO and co-founder of Wildbit, LLC, Postmark’s previous owner. “We are aligned on our company values and perspectives on being product-led, customer-first and purpose-driven."

Google Unveils Digital Workplace Plans

 

Google's I/O developer conference saw a number of announcements on workplace technologies, especially in the case of hybrid environments. Announcements included:

  • Summaries coming to Workspace 'Spaces'
  • Google's AI for Workplaces
  • Google Multisearch introducing AR
  • Google Glasses possible announcements
  • Data Protection policies improved 

mParticle Launches CX Tool Journeys

 

Customer data platform mParticle has announced its launch of its Journey tools, which aim to support the optimisation of each step of the customer experience. The tools look to combine customer journey analysis, testing, and orchestration in a single workflow. 

StoryStream Announces Partnership With THG Ingenuity

 

Storystream, a visual commerce platform supporting brands specialising in user-generated content and Live Video Shopping, has announced its partnership with THG, an eCommerce retailer. 

Alex Vaidya, CEO of StoryStream: "eCommerce brands are facing significant headwinds. The explosive growth of online retail witnessed through the pandemic has given way to more acutely challenging market conditions in 2022, making this the year where the best really have to find a way to separate from the rest.

Instabug Raises $46M Series B

 

Instabug, a provider of mobile monitoring, crash, and bug reporting solution for mobile teams, has raised $46M in Series B funding. 

The round was led by Insight Partners with participation from existing investors Accel, with participation from new investors Forgepoint Capital and Endeavor. 

Resultant Acquires Teknion Data Solutions

 

Resultant, a consulting firm specialising in technology, data analytics, and digital transformation, has announced it has agreed to acquire Teknion Data Solutions a full-service data analytics company.

Mark Caswell, Chief Executive Officer of Resultant said, "The addition deepens our expertise in key solutions like Snowflake, Tableau, WhereScape, and Alteryx. It also strengthens our Data Managed Services offering, allowing us to add Data Governance and Data Quality as a Service. We look forward to leveraging our deeply aligned company cultures and systems to further innovate unique, human-centric solutions for our clients." 

NielsenIQ Launches Retail Media Solution

 

NielsenIQ, a global information services company, has announced the launch of NielsenIQ Activate, a software-as-a-service solution that "enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shippers with personalised promotional offers"

“We are devoted to continuing our legacy by defining the next century of consumer and retail measurement,” says Xavier Facon, Global Head of Retail Media, NielsenIQ.

“NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.”

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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