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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 30/06/22

This Week in Martech: ⚙️AntiConLX Global Comes to London ⚙️ActionIQ Launches CX Hub 💰Leadsquared Raises $153 Million 💰Aircall Exceeds $100M in Annual Recurring Revenue ⚙️Klaviyo Launches Unified Customer Platform ⚙️Pathlight Unveils New Additions to Platform ⚙️Speedeon Launches AudienceMaker

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AntiConLX Global Comes to London

Tired of attending bland business conferences in hotel event spaces, snacking on dry sandwich platters, and awkwardly networking under fluorescent lighting, self-professed ‘martech nerd’ Carlos Doughty vowed to create a unique space for his fellow marketing technology enthusiasts to gather, share and learn. Enter the anti-conference. With a promise to steer clear of the mundane and bring together a community… AntiConLX Global is the flagship event in the LXA annual calendar.
 
AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.

 

ActionIQ Launches CX Hub

Enterprise customer data platform ActionIQ has unveiled its new product - the CX Hub. The company has additionally rebranded, too, renaming to AIQ. The CX Hub is comprised of four solutions: The customer data platform, the audience centre, journey management, and real-time CX. 

Leadsquared Raises $153 Million

Sales and marketing automation platform LeadSquared has raised $153M in a funding round led by WestBridge Capital. This round values the company at $1B, making it the latest SaaS (software-as-a-service) company to become a Unicorn. 

Aircall Exceeds $100M in Annual Recurring Revenue

Aircall, a cloud-based call centre and phone system provider, has announced it has passed $100M in Annual Recurring Revenue and reached centaur status. 

Olivier Pailhès, Aircall co-founder and CEO, said We’ve seen businesses worldwide evaluating the current economic environment and increasingly looking for simple phone systems and call centre software that are easy to implement and increase efficiency and productivity, but also improve the quality of their customer experience.

We’re delighted to reach this milestone as a company, as it represents the continued value we bring to customers around the world and helps further our mission of empowering every professional to have richer conversations.”

Klaviyo Launches Unified Customer Platform

Klaviyo, a unified customer platform has announced the development and launch of its new enterprise solution Klaviyo One. This platform has been designed to support large brands unify their customer data, and driving personalised experiences at scale. 

Pathlight Unveils New Additions to Platform

Pathlight, a company which provides performance intelligence, has revealed the new additions to its platform, including AI-enabled Quality Assurance, and Workforce Management. The QA platform leverages AI to automate quality assurance processes across email, chat, and phone conversations.

Speedeon Launches AudienceMaker

Speedeon, a direct marketing and data agency, launched a new platform during the CommerceNext conference. Named AudienceMaker, it is a strategic growth platform designed to help brands increase their marketing ROI and democratise data accessibility across business functions. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty