Marketing & Tech Book Club: Your Ad Ignored Here by Tom Fishburne
by Ella, on 22 February, 2019
Through his "marketoons" Tom Fishburne has made marketers chuckle for more than 15 years. 'Your Ad Ignored Here', is a marketing diary of doodles from over the years that anyone in marketing or business will enjoy.
There can be an undeniable absurdity to marketing life, and Tom Fishburne catches it perfectly. Tom Fishburne's cartoons are as much for inspiration as they are for amusement, helping us laugh and learn at the same time. His dry observant humour perfectly captures some of marketing's most ludicrous in a succinct witty way only he can.
Your Ad Ignored Here is a collection of some of his best marketoons, showing his great sense of humour as well as his ability to write commentary on the very industry he has worked within for decades.
Here is a sneaky clip:
For this episode, we got Tom Fishburne to chat about his marketoons, his new book Your Ad Ignored Here, and exactly what gets his creative juices flowing.
Tom has introduced an alternative, unique approach to content marketing and brand storytelling. Starting as doodles on the backs of business cases, marketoons have transformed into a whole new way of delivering branded content.
Tom told us that part what motivates him is the idea of creating something of real value; 'the best marketing doesn't feel like marketing'. We chatted about Tom's favourite cartoons, shinny objects syndrome, 'the power of laughing at ourselves at work', plus his creative process:
"The creative process for me is where my subconscious works on the ideas even when I'm not actively thinking about it. I find it useful to have at least 4 or 5 days to let the ideas ruminate, spending 2 hours a day coming up with as many ideas as I can. After I've done this for a few days, the cartoon ideas will start to take shape"
Want to find out more? Listen to the full interview below: