Learning Hub

The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.
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What Is Content Personalisation and Why Does It Matter?

Static content is a thing of the past. New personalisation tech makes websites dynamic, and constantly moving, based on the visitor. Content will change to provide an experience tailored to the user...
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How Hybrid Events Have Evolved and Where They Go From Here

What's in store for the future of hybrid events? Our very own Cheri Keith take a look at where hybrid events came from and where they're going.
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Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers
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The Top Reasons Why MarTech Isn't Impacting Business Performance: Part 1 Systems Integration, Resource, and Budgets

When seeking to answer the question ‘How can MarTech impact business growth?’, we’ve drawn on our own experiences and the results from an industry survey* to discuss whether it is possible.
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UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What role does analytics play in marketing? What can analytics add to a holistic marketing strategy combining panel-based and people-based marketing?
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What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.
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15 of the Best Content Marketing Tools on the Market

We take a look at some of the best content marketing tools, from content creation to measurement
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What Does AI Mean for Data Management in Marketing?

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..
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Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..
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Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.
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How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.
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