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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..

The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!

How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!

What is the ROI of brand equity, and how does DAM serve as insurance for your brand?

Discover the three main ROIs of brand equity and learn how your company can achieve these with a digital asset management system in place.

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.

How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

Google have always pretty much had a monopoly in the West over our searches, whether you're looking for new top hats, or trying to figure out why that specific body part is doing that. New consumers..

Message Received: Why Conversational Text Marketing Works

How can you get the SMS click through rates up? In this customer centric world, you can't just send out a bulk message and a bunch of INVALID REQUEST INVALID REQUEST responses. You need that good..

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Martech News: Weekly Round-up 24/03/21

This week in MarTech: Contents raises $6 Million, Operative Acquires STAQ, Piaget Partners with Smartly.io, and Yotpo raises $230 Million.