Learning Hub

How to Personalise Your Marketing Without Being Creepy

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless. 
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Top Tips for Tidying Data: Your MAP Migration Checklist

It’s not an easy decision to move Marketing Automation platforms, so when migrating to a new system it’s important to get it as right as possible from the start.
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What is a Headless CMS? Explain it Simply Please!

What is a headless CMS? We explain the concept, how if differs from a normal CMS, and the use cases for headless.
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4 Steps to Implementing a Reactivation Campaign

When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..
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DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..
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How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.
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How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.
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Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

We present ten of the worst marketing mistakes, with examples from Gap, Pepsi, Apple and more.
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How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..
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What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder, the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..
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Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!
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What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or “martech” as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..
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