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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained

Tech that is transforming traditional reading

Are books being phased out and replaced with eBooks, apps, audiobooks and more, or is the humble book now a luxury item?

Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..

MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..

The Absolute Best Brand Experiences of 2020

Tune in to see the stunning creativity and exciting ways brands were collecting zero-party data in 2020.

2021 is The Year of The CDP

A customer data platform (CDP) is critical for creating personalised digital customer experiences. Here's why 2021 is the year of the CDP.

Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

Salestech Continues to Explode: Highspot Raises $200 Million

Salestech continues to explode as Highspot announces cashing in $200 million in their latest Series E funding.

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Get ready for the absolute best brand experiences of 2021 - see which verticals had the top experiences!

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Acquia's customer data platform helped retailers deal with new demands of digital commerce in 2020 and in a post-COVID landscape.

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Marketing personalization is reaching its high-water mark. See how creative automation helps teams reimagine the goals of segmentation and the role of creativity.

Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?