SUBSCRIBE
Featured
martech-report-shadow

The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

DOWNLOAD

Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

SIGN UP

Richard Shotton-1

 

5 Ways to Celebrate National Dog Week: Paco Takeover

Paco is hittin' up a MarTech Alliance takeover. Here are his top 5 ways to celebrate National Dog Week.

How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project

Martech News: Weekly Round-up 22/09/20

Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio

Marketing Book Club: Everybody Writes by Ann Handley

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has crafted the ultimate content marketer’s bible.

Why Community Based Marketing is Making a Comeback

What is Community Based Marketing? It is the approach to drive consumer behaviour based on direct contact with people and carried out within a community.

TikTok and WeChat to be Banned in the US From Sunday

TikTok and WeChat is to be banned from US app stores from Sunday as there’s still no sign of an American deal.

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.

How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.

Martech News: Weekly Round-up 15/09/20

NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million, Tramazing and Zealic Solutions Partner, Sarbacane Raises $27M, Metadata.io Raises $6.5M and Airtable..

Why Centralising & Unifying Data is Mission Critical

In this digital age data is key for any modern-day marketer. But is simply collecting data as you go enough to keep up with this rapidly evolving industry?

Martech News: Weekly Round-up 08/09/20

Episerver acquire Optimizley, Reachdesk raise $6m, Exasol and Cittabase partnership, MSQ acquires Be Heard, Hall & Partners partner with Dynata and InfoSum raise ÂŁ11.4m

Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement