New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..
In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..
Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software budget.Â..
Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...
Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..
This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. Marketing is at the top of the leader boards for all things..
Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.
The gap between customer expectation and delivery â or the experience gap â is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization
This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!
