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Resources Hub

Who is Carlos Doughty?

This is a page about Carlos Doughty founder of the MarTech Alliance, the contents of which were definitely not influenced by Carlos Doughty and written by the MarTech Alliance editorial team of their..
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Who is Bernadette Jiwa?

Bernadette Jiwa is a brand strategist and brand storyteller, founder of the Story of Telling and the Right Company ...oh and recent member of our Marketing Book Club with her most recent book, Story..
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Who is Ann Handley?

Digital marketing and content expert. Writer and bestselling author. Keynote speaker and world's first Chief Content Office. #Queen, according to a Content Marketing World audience member. Who is Ann..
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Who is Aaron Ross?

Who is Aaron Ross, the man behind various best-selling sales and marketing books and the CEO and founder of Predictable Revenue?
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Who Do You Need to Hire For Your Metaverse Team?

Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?
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Which Social Media Platform Algorithm Will Work For You?

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

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Where Does Influencer Marketing End and Ad Fraud Begin?

Are Instagram influencers key to authentic marketing? Or are they just another instance of using vanity metrics to profit off the advertising effort of brands?
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When Tech Alone is Not Enough: Shifting to a New Perspective

Alina talks about how companies still struggle to get the most out of their technology. 

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When Should You Use a Hybrid Event? 5 Scenarios to Consider

The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.

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What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

You can't begin to understand Web 3.0 without looking at what came before. So, what is Web 1.0 and Web 2.0, and what will the web look like in the future?. 
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What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

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What, Why, How of non-fungible tokens (NFTs)

Essentially, any digital asset, artwork, gif, meme handcrafted by a sarcastic teenager, can be turned into a collectable, and valuable, asset. How do NFTs work, and why should you be interested?
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