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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AI and ML in B2B: Stats and Trends for 2022

I predict that in 2022, AI will take over the world. Wait, you weren't asking for my opinion? Well, I think you're mean, how about that.

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Though, it's a prediction that might not be too far from the truth. In fact, the global AI market is predicted to reach $190.61B market value by 2025.

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

So, it's important to stay up-to-date on the latest developments and trends in the space, to avoid being left behind. Saying that, let's jump in.

Current market and future growth

  • 75% enterprises will shift from piloting to operationalizing AI, causing a 5X increase in streaming data and analytics infrastructure
  • 127 devices get connected to the internet every second
  • The Internet of Things global market is expected to grow around 1.6T dollars by 2025.
  • The AI industry will be generating revenues of $119B a year by 2025. 
  • The AI industry could be worth more than $15T by 2030. 
  • By 2030, China will be the biggest AI market, accounting for 26% of the global AI market share. 
  • 80% of executives are currently accelerating their business process automation efforts 
  • 25% of companies already use AI in workflow automation, while 51% of enterprises are planning to do so shortly 
  • Through 2022, every company could have 35 AI projects in development

AI powered tech

Wearable AI Market

AI and Marketers

Gaps in AI knowledge in the B2B industry

Benefits of AI in B2B

Challenges of AI in B2B

Deloitte survey identifies top challenges by corporations applying AI in their businesses

Traditional marketing powered by AI

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This post is part of our Martech stats series, which compiles key data and trends. Others include: