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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Who is.. Roland Smart?

Roland Smart is a marketing leader and definitive figure on agile marketing. He has three startups under his belt, a groundbreaking book and expertise in social media, mobile application development and tech.

Roland Smart

 

Why we love him

As marketing in the digital era has evolved, delivering a positive customer experience has become more complex. Identifying the altered playing field, Roland quickly saw the need for a new agile approach.

Traditional annual plans are a thing of the past, as Roland's Agile Marketing strategies brought marketing and technology closer together and implemented a more succinct customer experience.

Credentials

    • Serves as VP Marketing for the Pantheon Platform
    • Former VP of Social and Community Marketing for the Oracle corporate marketing group.
    • Led the marketing team at Sprout, a social/mobile ad creation platform.
    • Developed a passion for product development, user experience, and Agile practices while running the marketing team at Adaptive Path, a leading San Francisco based UX Design firm (acquired by CapitalOne).
    • Writer for rolandsmart.com, Forbes.com, iMedia and other publications.
    • Speaks at industry events such as the ad:tech, The Social Media Optimization Conference, Modern Marketing Experience, Oracle OpenWorld, and SXSW

Fun Facts

  • Roland lives in Marin, California with his wife and son
  • Roland is an aficionado of hiking and mountain biking and can often be found in the Golden Gate Recreation Area
  • Roland also joined us for Marketing & Tech Book Club to chat about his book, The Agile Marketer

Where to find out more

    • Rolandsmart.com: Various resources such as Roland's blog and any new projects and presentations
    • The Marketing Agility Podcast: Roland currently hosts the podcast with Frank Days where they strike up conversations with fellow marketers who have started applying the Agile approach
    • Don’t forget to read his bestselling book, The Agile Marketer: Turning Customer Experience into your Competitive Advantage

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