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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Zero-Party Data: An Explainer

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.
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Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 
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Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.
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You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.
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WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..
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WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..
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WTF are Rich Snippets?

Rich snippets can give your pages the edge in search results. We look at what snippets are, and how you can use them to promote your content more effectively.
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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
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Word of Mouth Marketing: Stats and Trends for 2022

Word of mouth marketing drives a whopping $6T of annual consumer spending and is estimated to account for 13% of consumer sales.
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Women's History Month - Sinem Soydar Ganal

Meet Sinem Soydar Gßnal, Global Senior Digital Marketing Manager at Vodafone. She's a digital strategist with 17 years of digital transformation, marketing, communication, channel management and..

Women's History Month - Julie Alexander

Meet Julie Alexander, Head of Marketing at Relay42. Relay42’s platform for Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart..