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Resources Hub

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

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Who Won the Super Bowl Ad War 2021?

In the annual battle of the ads, who won the Super Bowl Ad War 2021?
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Who Were Steven Bartlett's Favourite Guests on Diary of a CEO?

Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched. 

Guests include a mixture of celebrities and business leaders, with Grace..

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Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?
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Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility. 

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Who is... Tom Goodwin?

Tom Goodwin is an expert in innovation and digital transformation, developing his image as a futurist and advocate for change over many years in the industry.
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Who is Vala Afshar?

Vala Afshar is an author and award-winning inventor of social technologies and customer services operations..he is the Digital Evangelist for Salesforce and boasts a considerable following on Twitter..
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Who is Trung Phan?

Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.

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Who is Travis Wright?

Travis Wright is a leading figure in the digital space, vice-chairman for the World Tokenomic Forum, advisor for a multitude of companies across the industry, podcast host...oh and recent member of..
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Who is Tom Goodwin?

Tom Goodwin is a leading figure in the Digital Transformation space, speaker, consultant and EVP Head of Innovation at Zenith Media...oh and a new member of our Marketing Book Club with his ground..
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Who is Tom Fishburne?

Tom Fishburne is a leading figure in the Content Marketing space, launching Marketoonist to introduce a new method of communicating with the customers through his 'marketoons'...oh and recent member..
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Who is Tim Hughes?

Tim Hughes is a leading figure in the marketing and social selling space, co-founder of Digital Leadership Associates, keynote speaker, bestselling author...oh and recent member of our Marketing Book..
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