Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..
Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..
DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
Website Experience Trends That Are Shaping Online Retail
Uncover the latest website experience trends and some key areas for improvement.
Decoding the DNA of your ICP. A look at a case study, methodology and takeaways.
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.
Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you.
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
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